Founding Product Marketer
Dust
Job Description
About the Role
We're creating a new AI operating system that has the potential to change the way companies operate. Our mission at Dust is to transform how work gets done by letting any team and employee shape the exact agents they need to accelerate their jobs. With 70%+ weekly active users, people stick with Dust as much as they do with Slack and Notion. We already are a core part of their jobs. We are at an exciting stage of our journey. We‘ve raised our Series A, expanded in the US, and hit the $1m and $2m ARR milestones in 2024; we aim to x5 our growth by the end of 2025. Dust is a Sequoia-backed company with an experienced and determined team of optimists (coming from companies like Stripe or OpenAI) that like to focus on users, getting great things done by shipping fast, and doesn't take itself too seriously while doing so. TL;DR We're hiring a Founding Product Marketer to build the marketing foundation at Dust. This role is central to our future: driving how we tell our story, shape the category, and bring our product to market in the US. You'll be the first dedicated marketer on our US team and a key player in defining how the world understands and adopts Dust. We're at an inflection point. People are building real workflows with our AI agents, but we haven't put much energy into telling the outside world about it! That's where you come in. We're looking for someone who's successfully built positioning and messaging from scratch, launched complex products, and driven measurable adoption in a fast-moving startup. You'll be DRI-ing most of our marketing efforts (with support from the broader team) and help shape a function that could grow into your own to lead.
Key Responsibilities
- Act as the connective tissue between product, sales, and the market, owning our voice and making it resonate with the right audiences.
- Work closely with teams across the US and EU.
- Define and evolve how Dust is understood through high-quality storytelling across our website, product, sales materials, and beyond.
- Plan and execute product launches, write changelogs, and help the team frame new features to drive engagement and understanding.
- Build sales collateral and narratives that help the GTM team close deals faster and with more confidence.
- Partner with founders to amplify their voices and translate the product roadmap into high-signal content.
- Own the marketing site's content, build new pages when needed, and ensure the story is clear and consistent wherever encountered.
- Localize successful EU strategies for the US market and keep product, growth, and sales tightly connected.
Requirements
- Native English speaker with 5-8 years of experience marketing technical B2B SaaS products in the US.
- Strong product marketing instincts, able to make abstract features understandable and desirable.
- Exceptionally clear, confident writer capable of speaking to technical and business audiences.
- Experience building positioning and go-to-market strategies from scratch.
- Hands-on, comfortable setting strategy but spending 80% of time executing.
- Operates without permission or process, knows how to move quickly and prioritize signals.
- Experience collaborating with technical teams and product-led organizations.
Nice to Have
- Experience with AI platforms, developer tools, or deeply technical products.
- Deep understanding of the enterprise AI landscape.
- Prior success as one of the first marketing hires at a company that found product-market fit.
- Experience in growth or content marketing.
Qualifications
- 5-8 years of experience in marketing technical B2B SaaS products in the US.
Benefits & Perks
- Competitive compensation: $100K - $200K base salary.
- Significant equity package at a Sequoia-backed startup.
- Health benefits for you and your dependents.
- New MacBook Pro or Linux machine, monitor, keyboard, etc.
- Beautiful office in San Francisco.
- Opportunity to travel to the EU multiple times a year.
- Regular team events and off-site.
Working at Dust
We're not building yet another enterprise SaaS tool. We're creating an AI OS that will fundamentally change how companies operate. We believe existing AI models are powerful enough to have a tremendous impact on the world—and will keep getting better—the key is building the infrastructure so they have context and explore the best interfaces for humans to interact with them. We have the unique opportunity to explore and shape the way humans interact with machines while working on a product we use ourselves every day. If you're excited about crafting products that reinvent B2B software and want to join a team that combines the best of startup culture with the backing of top-tier investors, we'd love to talk.
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About Dust
Website
du.st
Location
San Francisco, CA
Industry
Janitorial Services
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