Fractional Director of Marketing & E-commerce

About the Role

Key Responsibilities

• Lead Nomad Lane's performance marketing efforts across all acquisition, remarketing, and retention channels, defining and executing strategies aligned with the company's growth objectives.
• Own brand marketing execution and collaborate with the Product team to develop campaigns and initiatives that drive brand affinity and meet business goals.
• Manage marketing budget, including forecasting and regular reporting.
• Plan, execute, and report on a full-funnel approach to paid, owned, and earned channels such as Paid Social, Paid Search/Shopping, Affiliate, Influencer/Endorsement, SEO, Email/SMS, and others.
• Manage marketing and content calendars, overseeing owned channels, lifecycle marketing activities, email, SMS, editorial content, and social media.
• Oversee and optimize performance marketing campaigns focusing on acquisition, retention, CPA, ROAS, and ROI.
• Oversee customer and marketing analytics, including channel KPIs, on-site metrics, and attribution.
• Collaborate with the product team and digital partners on e-commerce priorities, site performance, KPIs, CRO, and testing.
• Monitor marketing trends and innovations to keep Nomad Lane at the forefront of marketing strategies.
• Own relationships with performance marketing agencies and marketing technology platform partners.
• Own and optimize the e-commerce experience, improving user experience, merchandising, and conversion rates.

Requirements

• 6+ years of relevant marketing experience with proven leadership in digital and e-commerce marketing roles.
• Demonstrated expertise in performance marketing, including managing acquisition, retention, and customer lifetime value.
• Strong proficiency with marketing analytics tools such as Meta, Google Analytics, Klaviyo, and Shopify ecosystem.
• Exceptional project management and organizational skills to prioritize multiple initiatives in a fast-paced environment.
• Proven experience managing budgets, forecasting, and reporting to senior leadership.
• A creative thinker with strong problem-solving skills and the ability to translate insights into strategies.
• Excellent communication and leadership abilities to influence cross-functional teams and senior management.
• Hands-on approach with willingness to engage deeply in tactical execution when necessary.

Nice to Have

• Experience with e-commerce site performance, CRO, and testing.
• Knowledge of marketing trends, tools, and channels beyond those explicitly listed.

Benefits & Perks

• Flexible working hours, fully remote.
• Real ownership in shaping the brand and growth strategy.
• Close collaboration with founders.
• Potential to expand into a long-term role.