Freelance Brand Performance Director

About the Role

Key Responsibilities

• Measure, quantify, predict, and project the impact of brand to provide clients with greater certainty over strategic brand decisions and their impact on business.
• Support strategic and creative brand transformation efforts in collaboration with the wider Landor team.
• Answer key client questions related to brand decisions, portfolio optimization, brand stretching, and proving commercial value.
• Partner with the North America region and Global Brand Performance team to deliver strategic projects that enable brand and business transformation.
• Contribute to growing the modelling and analytics business in North America.

Requirements

• 10+ years of experience in brand consulting or business consulting with a clear understanding of how brand contributes to business success.
• Ideally experience in B2C categories, such as CPG, Retail, and other consumer-facing sectors.
• Experience with applied modelling methodologies including financial models, ROI measurement, brand valuation, KPI establishment, and predictive modelling tools.
• Proven ability to identify and communicate insights from research and data into actionable recommendations.
• Experience in designing, managing, and delivering data-driven approaches supporting brand equity, valuation, portfolio optimization, and business case development.
• Strong project management skills with the ability to handle multiple projects simultaneously.
• Excellent communication and interpersonal skills.
• Experience managing and growing client relationships.
• Experience developing, pitching, and winning new business.

Benefits & Perks

• Competitive benefits package.
• Hybrid work approach with teams in the office around four days a week.
• Flexible work arrangements available upon discussion.