GA4 Expert

About the Role

Key Responsibilities

• Implementing and configuring GA4 for client websites and mobile apps, ensuring precise tracking of user behavior, events, and conversions.
• Setting up UTM parameters and custom event tracking to measure the effectiveness of client campaigns across multiple channels.
• Analyzing GA4 data to provide actionable insights that support client marketing strategies and performance optimization.
• Creating and customizing dashboards and reports in GA4 to track key performance metrics, including user engagement, traffic sources, and ecommerce performance.
• Collaborating with internal teams (marketing, creative, development) and clients to ensure data accuracy and alignment with business objectives.
• Troubleshooting and optimizing GA4 setup to ensure accurate reporting and seamless integration with other marketing technologies.
• Providing insights and recommendations to clients on how to improve campaign performance based on GA4 data.

Requirements

• Experience implementing and analyzing GA4 setups for clients.
• Knowledge of configuring GA4 for websites and mobile apps.
• Ability to set up UTM parameters and custom event tracking.
• Strong analytical skills to interpret GA4 data and generate insights.
• Experience creating dashboards and reports in GA4.
• Excellent collaboration skills to work with internal teams and clients.
• Troubleshooting skills to optimize GA4 setup and integration.