OAM Manager, Reporting and Insights

About the Role

Key Responsibilities

• Partner with marketing and merchandising leadership to identify business needs for customer analytics and provide thought partnership in strategic merchandising and marketing decisions.
• Ensure accurate and timely completion of various projects by effectively utilizing offshore and onsite resources.
• Establish best practices and identify opportunities to improve efficiency.
• Develop best-in-class methodologies to extract actionable insights from new data streams like mobile app, social, and clickstream data.
• Mentor new team members and provide Subject Matter Expertise in Statistical analytic techniques.
• Develop predictive models to identify marketing opportunities.
• Provide analytical and customer-centric decision support to Marketing & Merchandising teams.
• Leverage customer database and other information systems to identify, integrate, and analyze data.
• Establish and report on metrics of assigned projects or categories to gauge business impact and opportunities for improvement.

Requirements

• Experience in marketing analytics across digital media and retail, applying methods like Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and brand lift.
• Intermediate proficiency in SQL for data extraction and hypothesis testing.
• Experience in data visualization tools such as Tableau to build insight-driven narratives.
• Proven success in building and scaling test-and-learn functions to enhance media performance.
• Ability to break down complex, ambiguous business challenges into clear, actionable improvement plans.
• Track record of leading, developing, and scaling high-performing teams in fast-growing environments.
• Strong communication skills with the ability to translate technical insights for non-technical audiences.
• Experience in navigating organizational change and fostering cross-functional collaboration.
• Minimum of 5 years of work experience.
• Bachelor's degree or equivalent in a related field.

Nice to Have

• Deep understanding of marketing analytics methods like MMM, MTA, and brand lift.
• Experience with tools and technologies related to marketing measurement and analytics.
• Market awareness and ability to conduct competitive research.
• Strong influence and stakeholder management skills.

Qualifications

• Bachelor's degree or equivalent in a related field.
• Minimum of 5 years of relevant work experience.