Media Data Analyst
Ahold
Job Description
About the Role
The Data Analyst will work closely with sales and account management to show the value of AD retail media to advertising customers, including brands and agencies. As a key member of the Client Strategy & Analytics team, the analyst will generate reporting and data-based insights based on campaign and business performance, present campaign results across multiple media channels, and provide actionable recommendations for future success. The role involves collaborating with internal teams to identify optimizations and facilitate the scaling of ADRM reporting, capabilities, and client solutions. The position offers a hybrid work schedule with in-person and remote days at various core locations including Salisbury, NC, Chicago, IL, Quincy, MA, Carlisle, PA, Scarborough, ME, and Hyattsville, MD.
Key Responsibilities
- Sourcing, identifying, and delivering concise insights, trends or patterns from media and retail data to clients to show the value of investing in ADRM.
- Supporting the client by providing pre-sales guidance and final campaign reporting, culminating in actionable recommendations for future campaigns and areas of growth.
- Partnering with sales team to present RMN campaign results to brand client teams and clearly articulating applicable media measurement approaches (e.g. attributed sales, incrementality, test/control, retail media concepts, media marketing objectives).
- Effectively managing multiple stakeholders, client accounts, and projects to provide timely and applicable insights.
- Working with 2-3 sellers and 5-8 CPG accounts at a given time.
- Leveraging analytical skills and knowledge of data platforms to create business reviews for top-tier clients, providing strategic insights and showing the relationship between marketing spend & performance to retail sales revenue.
- Asking probing questions to ensure the business problem and analysis requirements are clearly defined.
- Working cross-functionally with internal teams such as planning, ad ops, account management, and product to identify opportunities for brand clients.
- Identifying process improvements and areas of optimization to facilitate increased reporting, client requests, and insights generation.
Requirements
- 2+ years of Analytics Experience.
- BA/BS degree in marketing, business, or related field.
- Moderate knowledge of Microsoft tools (Excel & PowerPoint).
- Project management skills.
- Data storytelling skills, delivering clear insights based on data.
- Ability to support eCommerce and/or grocery business.
- Experience with Retail Media or other Ad Technology Platforms.
- Experience with Circana or Nielsen data.
- Understanding the business relationship between advertisers, agencies, publishers, and retailers.
- Experience with APIs and extraction/manipulation of large data sets.
- Proficiency with BI and visualization platforms.
Nice to Have
- Any digital marketing certifications.
- Background in grocery and CPG industry.
- Excellent communication skills, both verbal and written.
- Proven experience in using analytics to obtain insights and drive recommendations.
- Ability to identify process improvements and automations.
- Proven expertise supporting eCommerce and/or grocery business.
Qualifications
- BA/BS degree in marketing, business, or related field.
- 2+ years of analytics experience.
Benefits & Perks
- Salary range from $63,440 to $109,320 depending on location and experience.
- Eligible for an incentive bonus based on company performance.
Working at Ahold
At Ahold Delhaize USA, we provide services to one of the largest portfolios of grocery companies in the nation. We share a common motivation to drive change, take ownership, and enable our brands to better care for their customers. We thrive on supporting great local grocery brands and their strategies. Our associates are the heartbeat of our organization. We are committed to offering a welcoming work environment where all associates can succeed and thrive. Guided by our values of courage, care, teamwork, integrity, and humor, we are dedicated to being a great place to work. We believe in collaboration, curiosity, and continuous learning, investing in our people to learn, grow, and deliver at all levels of the business.
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About Ahold
Website
ahold.com
Location
Carlisle, PA
Industry
Supermarkets and Other Grocery Retailers (except Convenience Retailers)
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