Global Email Marketing Specialist

About the Role

Key Responsibilities

• Support execution of the global email marketing calendar by tracking campaign progress, flagging roadblocks, and coordinating with stakeholders to ensure smooth delivery.
• Contribute to process documentation and help implement improvements that increase team efficiency.
• Collaborate with teammates across Digital Channels and the broader Marketing & Communications team to align on campaign deliverables and timelines.
• Actively contribute in meetings and maintain open communication to ensure smooth coordination and integration across efforts.
• Help maintain visibility into timelines, deliverables, and status of projects by supporting team coordination efforts, sharing updates, and documenting meeting actions or expectations.
• Assist in ensuring alignment across campaign, digital, and content teams.
• Track and analyze email performance metrics to identify patterns in engagement and inform future campaign enhancements.
• Summarize insights and collaborate with team members to iterate on messaging, audience targeting, and send timing based on learnings.
• Stay current on email marketing innovations such as AI-powered personalization, automation, and segmentation.
• Proactively test and share findings from new tools or platform features, and support the team in adopting relevant enhancements to improve campaign performance.

Requirements

• Knowledge of email marketing platforms (e.g., Marketo, Salesforce Marketing Cloud) and marketing technology with an interest in driving impactful engagement.
• Understanding of email marketing strategies and experience with producing email assets and supporting campaigns.
• Exceptional attention to detail and reliability in delivering high-quality output in a timely manner.
• Effective planning and organization skills to meet deadlines while managing multiple responsibilities.
• Familiarity with analytics tools and Excel, with the ability to analyze data sets and identify trends and recommendations.
• Skills in content strategy and experience writing copy for digital formats.
• Structured and resourceful approach to problem solving, proactively identifying opportunities to resolve issues.
• Strong collaboration skills, positive relationship building, clear communication, and adaptability to others' working styles.

Nice to Have

• Interest in emerging email marketing technologies such as AI-powered personalization, automation, and segmentation.

Qualifications

• Educational background or certifications are not explicitly specified, but experience with email marketing platforms and digital content is implied.

Benefits & Perks

• Total compensation includes base salary, annual discretionary performance bonus, retirement contribution, and a market-leading benefits package.
• Base salary range in Atlanta & Boston is $72,000.00 - $89,333.33.
• Bonus of up to 12% and a retirement contribution starting at 5% (moving to 10% after 2 years).
• Zero dollar health insurance premiums for employees, spouses, and children.
• Low copays for medical visits and prescriptions.
• Dental coverage, including orthodontia benefits.
• Vision insurance for glasses and contact lenses.
• Reimbursement for gym memberships and fitness activities.
• Fully vested profit sharing retirement fund contributions and optional 401(k) contributions.
• Paid Parental Leave and family benefits such as egg freezing, surrogacy, and adoption reimbursement.
• Generous paid time off including holidays, office closure between Christmas and New Year, and 15 vacation days per year.
• Paid sick time as needed.