Global Email Marketing Specialist

About the Role

Key Responsibilities

• Support execution of the global email marketing calendar by tracking campaign progress, flagging roadblocks, and coordinating with stakeholders to ensure smooth delivery.
• Contribute to process documentation and help implement improvements that increase team efficiency.
• Collaborate with teammates across Digital Channels and the broader Marketing & Communications team to align on campaign deliverables and timelines.
• Actively contribute in meetings and maintain open communication to ensure smooth coordination and integration across efforts.
• Help maintain visibility into timelines, deliverables, and status of projects by supporting team coordination efforts, sharing updates, and documenting meeting actions or expectations.
• Assist in ensuring alignment across campaign, digital, and content teams.
• Track and analyze email performance metrics to identify patterns in engagement and inform future campaign enhancements.
• Summarize insights and collaborate with team members to iterate on messaging, audience targeting, and send timing based on learnings.
• Stay current on email marketing innovations such as AI-powered personalization, automation, and segmentation.
• Proactively test and share findings from new tools or platform features, and support the team in adopting relevant enhancements to improve campaign performance.

Requirements

• Knowledge of email marketing platforms (e.g., Marketo, Salesforce Marketing Cloud) and marketing technology with an interest in driving impactful engagement.
• Experience with producing email assets and supporting campaigns.
• Exceptional attention to detail and reliability in delivering high-quality output in a timely manner.
• Ability to plan and organize work to meet deadlines while balancing multiple responsibilities and remaining adaptable.
• Familiarity with analytics tools and Excel, with the ability to analyze data sets and identify trends for improving email campaign performance.
• Skills in content strategy and experience writing copy for digital formats.
• A structured and resourceful approach to problem solving, proactively identifying opportunities to resolve issues.
• Strong teamwork and collaboration skills, with the ability to communicate clearly and adapt to others' working styles.

Nice to Have

• Interest in emerging email marketing trends such as AI-powered personalization, automation, and segmentation.
• Experience working in a global or cross-functional team environment.

Qualifications

• Educational background or certifications are not explicitly specified, but experience with email marketing platforms and data analysis tools is required.

Benefits & Perks

• Total compensation includes base salary, annual discretionary performance bonus, retirement contribution, and a comprehensive benefits package.
• Base salary range in Atlanta & Boston is $72,000.00 - $89,333.33.
• Bonus of up to 12% and a retirement contribution starting at 5% (moving to 10% after 2 years).
• Zero dollar ($0) health insurance premiums for employees, spouses, and children.
• Low $10 copays for doctor visits, urgent care, and prescriptions for generic drugs.
• Dental coverage, including up to $5,000 in orthodontia benefits.
• Vision insurance covering glasses and contact lenses annually.
• Reimbursement for gym memberships and fitness activities.
• Fully vested Profit Sharing Retirement Fund contributions and optional 401(k) plan.
• Paid Parental Leave and family benefits such as egg freezing, surrogacy, and adoption reimbursement.
• Generous paid time off including 12 holidays, office closure between Christmas and New Year, and 15 vacation days per year.
• Paid sick time as needed.