Global Employer Brand Senior Manager

About the Role

Key Responsibilities

• Lead GE HealthCare's Attraction & Engagement strategy, globally.
• Partner with recruitment teams to deliver GE HealthCare's colleague value proposition messaging in a transparent, authentic and innovative fashion that evokes an emotional connection with the talent we seek to hire and retain.
• Work cross-functionally to refine, deploy and build advocacy for our Colleague Value Proposition (CVP) throughout the entire employee life cycle.
• Deliver toolkits that stakeholders can “lift and shift” to extend advocacy.
• Champion internal and external marketing engagement on our communication channels.
• Design and deliver clear and compelling attraction & hiring strategies that are connected to business objectives with a clear approach to activation, optimization, measurement & ROI.
• Evolve GE HealthCare's careers site embedding our cultural operating principles and CVP throughout. Measure, monitor and optimize.
• Define target candidate personas, in partnership with colleagues across GE HealthCare and engage brand followers ultimately building and sustaining a talent network.
• Work collaboratively with Talent Acquisition colleagues to utilize market research, competitive analysis and hire data to cultivate substantial competitive market intelligence and strengthen our knowledgebase of desired target companies, geographies & education programs.
• Consistently search for new opportunities to elevate the brand by reviewing competitors, understanding industry best practices and nurturing partnerships, both internal and externally.
• Partner with the talent acquisition team on digital, social and traditional media initiatives to ensure talent brand marketing materials are engaging, relevant and facilitate attracting high quality talent with a keen focus on measurement & ROI.
• Collaborate with Communications Colleagues on the review and development of compelling and relevant content for internal & external audiences that upholds GE HealthCare's Cultural Operating Principles, CVP and values.
• Evaluate and launch new and emerging recruitment channels, tools and marketing outreach strategies.
• Integrate regular cadence of Employment Brand updates into existing reports to keep colleagues informed of EB strategy, campaigns and impact.
• Partner within TA to deliver Employment Brand best practices and education.

Requirements

• Minimum 7 years of experience in employment brand management in a Fortune 500 company.
• At least 3 years developing and publishing content / brand marketing with an emphasis on talent or employer branding and recruitment marketing.
• Deep expertise across social media platforms, and digital tools.
• Ability to work in a dynamic, fast paced environment, and keep up with a high volume of activity.
• Creativity with a talent for developing meaningful employment messaging content to push out to talent communities.
• Ability to build and manage recruitment content marketing methodology and related digital attraction technologies.

Nice to Have

• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• A curious and exceptional writer.
• The ability to manage multiple priorities simultaneously.
• Eager to network and create connections both within GE HealthCare and with external channels, media, and platforms.

Qualifications

• Experience in employment brand management in a Fortune 500 company.
• Content development and publishing experience in talent or employer branding.
• Expertise in social media platforms and digital tools.

Benefits & Perks

• Competitive salary range of $139,200.00-$208,800.00 annually.
• Performance-based incentive compensation, including cash bonuses and/or long-term incentives.
• Comprehensive benefits package including medical, dental, vision, paid time off, 401(k) plan with employer contributions, life, disability, and accident insurance, and tuition reimbursement.
• Great work environment, professional development, challenging careers.