Global Head of Marketing, GRE
Educational Testing Service
Job Description
About the Role
ETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future-ready. For more than 75 years, we've been advancing the science of measurement to build benchmarks for fair and valid skill assessment across cultures and borders. Our worldwide impact extends through our renowned assessments including TOEFL®, TOEIC®, GRE® and Praxis® tests, serving millions of learners in more than 200 countries and territories. Through strategic acquisitions, we've expanded our global capabilities: PSI strengthens our workforce assessment solutions, while Edusoft, Kira Talent, Pipplet, Vericant, and Wheebox enhance our educational technology and assessment platforms across critical markets worldwide. Through ETS Research Institute and ETS Solutions, we're partnering with educational institutions, governments, and organizations globally to promote skill proficiency, empower upward mobility, and unlock opportunities for everyone, everywhere. With offices and partners across Asia, Europe, the Middle East, Africa, and the Americas, we deliver nearly 50 million tests annually. Join us in our journey of measuring progress to power human progress worldwide.
Key Responsibilities
- Serve as the expert marketer for GRE, crafting and executing a comprehensive marketing strategy across digital, MarTech, traditional advertising, PR, & brand development.
- Collaborate cross-functionally with sales, product development, and finance to ensure alignment of marketing strategies with overall business objectives.
- Lead digital marketing efforts and marketing automation to enhance online presence and lead generation for both B2C and B2B audiences.
- Strategically plan and manage marketing budgets to align with organizational goals.
- Spearhead customer acquisition initiatives and devise retention strategies to maximize customer lifetime value.
- Supervise pricing, product marketing, marketing communications, advertising, and public relations activities.
- Oversee performance marketing, content creation, and Go-To-Market (GTM) teams.
- Build, mentor, and lead a results-driven marketing team, fostering a culture of creativity, innovation, and accountability.
- Ensure the marketing department is equipped with the necessary resources and focused on achieving the right goals and objectives for success.
- Drive growth by continuously evolving GRE's communication strategy to adapt to changes in the media landscape and consumer behavior, utilizing data-based insights.
Requirements
- Bachelor's degree in business or associated concentrations, MBA strongly preferred.
- 13+ years of demonstrated success leading teams (on-site and remote) both directly and in a matrix-based environment.
- Experience in developing and executing comprehensive marketing strategies.
- Strong leadership and team-building skills.
- Ability to collaborate cross-functionally with sales, product, and finance teams.
- Proficiency in digital marketing, marketing automation, and data-driven strategy.
Nice to Have
- Experience with global marketing campaigns.
- Knowledge of the education or assessment industry.
- Experience working in a mission-driven, non-profit organization.
Qualifications
- Bachelor's degree in business or related field, MBA preferred.
- 13+ years of leadership experience in marketing.
Benefits & Perks
- Opportunities for career growth and development.
- Participation in Business Resource Groups (BRG).
- Up to 8 hours of PTO for volunteer work on causes important to you.
Working at Educational Testing Service
ETS is mission-driven and action-oriented. We are passionate about hiring innovative thinkers who believe in the promise of education and lifelong learning. We foster a culture of growth, innovation, and continuous transformation for future leaders. We are committed to creating an inclusive work environment where all individuals are treated with respect and dignity, offering equal employment opportunities regardless of personal characteristics.
Job Details
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About Educational Testing Service
Website
ets.org
Location
Princeton, NJ
Industry
Educational Support Services
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