Global Market Development Manager, Antibodies

Thermo Fisher Scientific

Carlsbad, CA

Full Time

Senior

94k-140k

about 2 months ago

Job Description

About the Role

As part of the Thermo Fisher Scientific team, you'll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world's toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer. This is an outstanding opportunity to develop and implement marketing strategies that will improve our Antibody portfolio's market presence and accelerate the purchasing journey for scientists worldwide.

Key Responsibilities

Develop and implement strategic marketing plans through product portfolio positioning, analysis of customer segments, and customer journey mapping.
Focus on paid and organic digital strategy, including SEM, SEO, social media, email marketing, and website optimization.
Build engaging content in various formats (email, social media, video, events, webinars) to boost brand awareness, consideration, and purchasing preference.
Lead participation in key industry and company-organized conferences, webinars, and virtual events, showcasing Antibody products, services, and data.
Collaborate with regional marketing to develop and implement marketing programs tailored to geographic regions.
Work with technical teams to translate customer insights and market opportunities into data and content reinforcing value propositions.
Manage marketing budget to align with the annual operating plan.
Travel may be required (up to 25%).

Requirements

Bachelor's degree or equivalent experience preferably in Biology, Cell Biology, related life science category, or business/marketing specialization.
Preferred experience with antibodies in previous scientific roles.
5-7 years of experience in product marketing or related fields, with a focus on digital marketing.
Understanding of research workflows and exposure to biotech, pharmaceutical, or academic markets is strongly preferred.
Proven experience in developing digital marketing initiatives, including content for webpages, display advertising, SEM/SEO, social media, video, and automation.
Strong understanding of online ordering and eCommerce.
Excellent presentation, verbal, and written communication skills.
Ability to work collaboratively in a matrixed, global organization.
Strong analytical skills for identifying problems and driving continuous improvement.
Outstanding interpersonal and relationship-building skills.

Nice to Have

Experience with antibodies in previous scientific roles.
Understanding of research workflows.
Exposure to biotech, pharmaceutical, or academic markets.
Experience with marketing fundamentals: 4Ps, marketing mix, audience segmentation, product positioning, value propositions, and marketing program execution.
Proven product commercialization experience with go-to-market strategy development and execution.

Qualifications

Bachelor's degree or equivalent experience in a relevant field.

Benefits & Perks

Competitive remuneration and annual incentive plan bonus.
Healthcare and a range of employee benefits.
A comprehensive Total Rewards package including medical, dental, and vision plans.
Health incentive programs, employee assistance and family support programs, commuter benefits, and tuition reimbursement.
At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave).
Accident and life insurance, short- and long-term disability.
Retirement and savings programs such as a 401(k).
Employees' Stock Purchase Plan (ESPP) at a discount.