Global Market Intelligence Director
Crunchyroll San Francisco
Job Description
About the Role
We're looking for an experienced and strategic Global Market Intelligence Director to lead the delivery of critical market insights that shape Crunchyroll's global growth strategies. In this role, you will work with teams including Product Engineering, Business Development, Strategy, FPA, and Partnerships to provide the intelligence that guides global decision-making. You will help scale our understanding of the subscription landscape, macroeconomic trends, and market opportunities to support expansion and innovation. Reporting to the Senior Director, Head of Research & Insights, you will develop dashboards, synthesize syndicated data, and generate actionable insights for senior leadership and strategic functions. If you have a deep understanding of the SVOD landscape, and experience with transforming data into strategy, this is your opportunity to impact a global entertainment brand.
Key Responsibilities
- Lead global market intelligence programs, synthesizing syndicated data and primary research into clear, strategic insights.
- Build internal dashboards and reporting tools to democratize access to market intel across the business.
- Support GTM planning and localization strategy by identifying priority markets and informing decision-making with relevant data.
- Analyze SVOD competitors' strategies, pricing models, and market performance using tools such as Ampere, Antenna, and Hub.
- Collaborate with Strategy, Business Development, Product, and Marketing teams to ensure market intelligence informs their execution.
- Identify macroeconomic and consumer behavior trends that influence subscription patterns and inform Crunchyroll's positioning.
- Be a subject matter expert on the global subscription economy, briefing senior team members with relevant insights.
- Help evolve Crunchyroll's pricing, packaging, and membership strategies through ongoing market and consumer tracking.
Requirements
- 12+ years of experience in market research or business intelligence roles within media, entertainment, or technology sectors.
- Deep experience with syndicated tools and industry reports (e.g., Ampere, Antenna, Hub, VIP+, GWI).
- Fluent in analyzing global SVOD and subscription trends, market sizing, and consumer behaviors.
- Ability to translate complex data into executive-ready narratives and business recommendations.
- Proactive attitude and ability to thrive in an international business environment.
- Experience building dashboards and managing data visualization tools to improve data accessibility and stakeholder decision-making.
Nice to Have
- Experience with transforming data into strategic insights for global entertainment brands.
- Familiarity with tools such as Ampere, Antenna, Hub, VIP+, GWI.
Qualifications
- Not explicitly specified beyond experience and skills, but implied: relevant professional experience in market research or business intelligence roles.
Benefits & Perks
- Salary plus performance bonus earning potential, paid annually.
- Flexible time off policies.
- Generous medical, dental, vision, STD, LTD, and life insurance.
- Health Saving Account (HSA) program.
- Health care and dependent care FSA.
- 401(k) plan with employer match.
- Employer paid commuter benefit.
- Support program for new parents.
- Pet insurance and pet-friendly offices.
Working at Crunchyroll San Francisco
Crunchyroll's Research & Insights team helps drive the growth of our streaming service and brand globally by delivering impactful insights across the anime consumer, content, brand, and market intelligence. The team is growing, diverse, and dynamic, comprising researchers, business analysts, data engineers, and scientists. They collaborate with internal and external partners to answer complex business questions and deliver objective, engaging insights to improve understanding and decision-making. Employees enjoy working with passionate colleagues and benefit from a supportive environment that values growth, innovation, and work-life balance.
Job Details
About Crunchyroll San Francisco
Website
crunchyroll.com
Company Size
1001-5000 employees
Location
Los Angeles, CA
Industry
Television Broadcasting Stations
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