Global Marketing Leader

About the Role

Key Responsibilities

• Develop and maintain a customer solution portfolio strategy supporting EC's strategic plan.
• Lead, develop, and manage product management teams across EC's product segments and geographies.
• Systematically collect and analyze customer, clinical, and competitive insights to guide commercial strategies and product development roadmaps.
• Lead global marketing and e-commerce activities, including brand management, insights & analytics, integrated communications & events, and digital marketing.
• Drive brand preference and reputation to position the business in line with strategic objectives.
• Enable increased sales force effectiveness by developing solution selling strategies, building sales and partner tools, designing marketing assets, and managing EC's global tradeshow and conference presence.
• Build a global demand generation function by implementing marketing automation tools and leveraging AI across marketing functions.
• Partner with EC leaders to drive cultural change and create a team ethos centered on excellence in customer experience, solution quality, and clinical performance.

Requirements

• 15+ years of experience in marketing leadership roles within pre-hospital, emergency med tech, medical informatics, or Public Access AED market segments.
• Experience leading upstream and downstream marketing teams, especially in med tech businesses serving global customer bases with partner/distributor-centric go-to-market models.
• Current understanding of demand generation, marketing automation, and AI tools used to create sales demand and marketing efficiency.
• Knowledge of core marketing KPIs such as Customer Lifetime Value (CTV), Lead Scoring and Conversion rates, Return on Advertising Spend (ROAS).
• Master's degree in business and/or marketing (optional but preferred).
• Ability to perform minimum physical, cognitive, and environmental job requirements with or without accommodation.

Nice to Have

• Experience with global product launches and new product introduction strategies.
• Experience in health technology or emergency care markets.
• Strong leadership skills and ability to drive cultural change within a team.

Qualifications

• 15+ years of marketing leadership experience in relevant health tech segments.
• Master's degree in business and/or marketing (preferred).
• Proven success in global product management, demand generation, and marketing automation.

Benefits & Perks

• Salary range of $184,000 to $340,000 depending on experience and location.
• Comprehensive Philips Total Rewards benefits program including PTO, 401(k) with up to 7% match, HSA with company contribution, stock purchase plan, education reimbursement, and more.
• Work environment flexibility with a home-based role and requirement to work in-office at least 3 days per week if applicable.
• Participation in incentive bonuses, sales commissions, or long-term incentives.