Global Marketing Manager

PERMA-PIPE International Holdings, Inc.

The Woodlands, TX

Full Time

Senior

28 days ago

Job Description

About the Role

The Global Marketing Manager is responsible for shaping and executing Perma-Pipe's worldwide marketing strategy to strengthen brand equity, increase market awareness, and support revenue growth across all regions. This role ensures consistent positioning of Perma-Pipe's engineered piping solutions in global markets, drives digital and customer-centric engagement, and provides marketing intelligence to inform business development and investor relations. The successful candidate will balance global brand stewardship with regional market needs, advancing Perma-Pipe's vision of sustainable growth, innovation, and a high-performance culture.

Key Responsibilities

Develop and implement a global marketing strategy aligned with Perma-Pipe's corporate objectives and regional growth priorities
Lead integrated campaigns across regions to support strategic focus areas
Collaborate with leaders to adapt messaging to local markets, maintaining global brand
Ensure consistency across all geographies and communication channels
Support Investor Relations and Corporate Communications to align customer, shareholder, and public messaging
Oversee development of global content, including product positioning, case studies, digital campaigns, videos, and technical materials
Drive global digital initiatives including website, SEO/SEM, automation, and social media
Develop digital campaigns and tools that enhance customer engagement and lead generation across markets
Measure customer sentiment globally and integrate feedback into strategy
Conduct market research to identify trends, competitor strategies, and customer needs
Provide data and insights to support strategy, regional sales, and business development
Collaborate with Estimating and Sales teams to create globally aligned proposals, presentations, and pursuit strategies
Define and monitor global marketing KPIs, including brand awareness, digital reach, pipeline contribution, and ROI on campaigns
Provide quarterly marketing performance updates to executive leadership and board-level presentations when required
Benchmark Perma-Pipe against peers to identify opportunities for market differentiation
Act as global point of contact for marketing
Manage relationships with agencies, vendors, and industry associations
Provide guidance and coaching to regional marketing staff or shared resources
Other duties as assigned

Requirements

Bachelor's degree in Marketing, Communications, Business, or equivalent experience; MBA preferred
Minimum 5 years of marketing experience with at least 2 years in a global role, ideally in industrial manufacturing, energy, or infrastructure
Proven record of building global marketing programs that drive brand awareness and support revenue growth
Experience managing global digital platforms, integrated campaigns, and trade show/events across multiple geographies
Strong global perspective with ability to balance centralized brand management and local market adaptation
Proficiency in Microsoft Office Suite, Adobe Creative Suite, CRM (Salesforce), and digital platforms
Excellent communication, collaboration, and leadership skills in multicultural, matrixed environments
Fluency in English required; additional languages preferred

Nice to Have

Additional languages beyond English

Qualifications

Educational background in Marketing, Communications, Business, or equivalent experience
Experience in industrial manufacturing, energy, or infrastructure sectors
Experience managing global digital platforms and campaigns

Benefits & Perks

Not explicitly specified in the description

Working at PERMA-PIPE International Holdings, Inc.

The candidate should bring creativity, commercial acumen, and cultural sensitivity to deliver marketing impact worldwide. The role emphasizes a strategic, globally minded approach, collaboration across regions, resilience, adaptability, and a passion for customer engagement and sustainability.

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