Global Marketing Strategist - Citrix

About the Role

Key Responsibilities

• Develops, plans and leads the execution of global marketing strategy and experiences to promote Citrix targeting both partner ecosystem audiences and targeted end customers, using modern marketing capabilities
• Responsible for the full marketing mix: to recruit, enable, and grow IT partners and develop net new business through global demand generation programs targeting end customers
• Liaise with global and regional marketing teams and stakeholders to build synergies and work collaboratively
• Monitor global campaign KPIs and results in line with business expectations, and communicate results regularly to global stakeholders
• Use advanced understanding of Citrix go-to-market strategies, product positioning, messaging, and target audiences/personas to create high-impact marketing campaigns that generate sales-ready leads
• Own the global Citrix marketing budget to deliver ROI through effective marketing execution, leveraging Arrow ECS Performance Marketing Team
• Analyze and articulate campaign effectiveness and metrics such as MQLs, Pipeline Value, and Estimated Revenue, and propose creative ideas to maximize impact and drive growth
• Manage and govern regional marketing campaign budget requests, ensuring alignment with global frameworks and business plans

Requirements

• 5 to 7 years of global marketing experience
• Minimum 3 years of experience in strategic marketing plan creation
• Experience in the IT sector is required
• Experience in developing demand generation programs for multi-persona buying groups
• Experience in developing multi-tactic campaigns for multi-region execution utilizing digital marketing, field marketing (event experience a must), and Account Based Marketing techniques
• Experience in developing marketing plans both to and through channel ecosystem partners
• Strong writing, presentation, and communication skills
• Proficient in Microsoft Office products
• Ability to work in a fast-paced environment and handle several projects and multiple stakeholders at one time
• Team player with strong interpersonal service skills
• Must be able to travel to an Arrow office location as requested

Nice to Have

• Experience with modern marketing capabilities and tools
• Experience with global campaign management and ROI analysis

Qualifications

• Educational background not explicitly specified, but implied experience in marketing and IT sector

Benefits & Perks

• Medical, Dental, Vision Insurance
• 401k with Matching Contributions
• Short-Term/Long-Term Disability Insurance
• Health Savings Account (HSA) / Health Reimbursement Account (HRA)
• Paid Time Off (including sick, holiday, vacation, etc.)
• Tuition Reimbursement
• Growth Opportunities