Global Product Manager

About the Role

Key Responsibilities

• Develop Global and NA brand strategy and partner with senior leadership to develop and execute 5-year strategic and annual operating plans for each portfolio with full Sales alignment and implementation.
• Understand the customer's needs and environment, procedural and technical market trends, and competition.
• Develop and execute programs that drive revenue growth by increasing procedural adoption and taking competitive share, including product segmentation, targeting, and positioning strategies.
• Develop NA promotional tactics and content that are globally relevant, including market development activities, sales training material, clinical education, and sales/marketing collateral such as brochures, ads, digital marketing, and clinical evidence.
• Establish a long-term pricing strategy and execute it with discipline.
• Support large IDN and GPO positions by partnering with Corporate Accounts, delivering customer presentations, and responding to RFPs, then developing and executing sales launch packages upon awards.
• Attend major conventions and regional meetings; develop and implement convention strategies for Fascial Closure and MiniLap portfolios.
• Develop, maintain, and leverage key opinion leader (KOL) relationships for brand advocacy, professional education, evidence generation, and voice of customer feedback.
• Lead customer insights generation to identify user needs, inform product pipeline development, and serve as the marketing lead on cross-functional NPD project teams.
• Define appropriate product claims to support the value proposition and coordinate activities to support those claims.
• Develop and support global strategy based on market needs, training, market penetration, and revenue expectations.
• Perform NA forecasting and support global market needs to ensure supply adequacy.
• Monitor complaint data and field reports, triggering activity as required.
• Adhere to and ensure adherence to Teleflex Code of Ethics, company policies, rules, procedures, and standards.

Requirements

• Four-year College degree, MBA preferred.
• 5+ years marketing experience required.
• Minimum of 3+ years in healthcare industry.
• 2+ years of clinical experience with surgical medical devices in the OR setting preferred.
• Experience in local brand marketing with responsibility for a brand or portfolio within a country or region preferred.
• Prior Global Marketing experience preferred.
• Strategic thinker with flawless execution skills.
• Excellent communication skills to align with senior management and colleagues.
• Experience in portfolio management, brand strategy, new product development, market research, positioning, messaging, and segmentation.
• Understanding of new product development processes and the medical regulatory environment.
• Self-starter with passion for the industry.
• Ability to work in a lean environment and create or fix processes as needed.
• Perseverance to overcome obstacles and deliver results.
• Unquestionable ethics and integrity.

Nice to Have

• Experience in healthcare industry.
• Medical Device sales experience.
• Experience in global marketing.
• Experience with surgical medical devices in the OR setting.

Qualifications

• Four-year College degree, MBA preferred.

Benefits & Perks

• Not explicitly specified in the description.