Global Product Marketing Lead, Targeting and Signals

About the Role

Key Responsibilities

• Lead and manage a global team of Targeting and Signals product marketers, providing mentorship, guidance, and career development.
• Develop strong C-level relationships and use market insights to inform client strategies and support business growth.
• Understand the advertising landscape and drive thought leadership internally and externally, including past, present, and future changes.
• Identify and translate market opportunities and challenges into team strategies to accelerate growth and adoption of TikTok's ad products.
• Influence cross-functional leadership to align goals and achieve strategic objectives.
• Work towards bi-monthly OKRs such as revenue growth, new technology solutions, solution adoption, and innovation.
• Provide external thought leadership as an industry expert.

Requirements

• Many years of experience in product marketing management, business development, or business strategy, with at least 4+ years of people management experience.
• Experience in MarTech, Data Management, and/or Advertising is required.
• Strong knowledge of online advertising, branding, performance advertising, and marketing frameworks.
• Experience influencing and partnering with senior stakeholders across organizations.
• Track record of developing and leading high-performance, agile teams.
• Ability to prioritize and manage multiple projects in a fast-paced environment.
• Experience with ad product development and understanding of the AdTech ecosystem and data/signal landscape.

Nice to Have

• MBA or other relevant advanced degree.
• Problem solving and analysis experience in solving business problems, individually or in a group setting.
• Direct Targeting or Signal product experience is a bonus.

Qualifications

• At least 4+ years of experience in product marketing management, business development, or related fields.
• Experience in MarTech, Data Management, or Advertising.
• Strong understanding of online advertising and marketing frameworks.
• Experience working with senior stakeholders and leading teams.

Benefits & Perks

• Base salary range of $171,600 - $350,080 annually, depending on qualifications and experience.
• Additional discretionary bonuses and restricted stock units.
• Day-one access to medical, dental, and vision insurance.
• 401(k) savings plan with company match.
• Paid parental leave, short-term and long-term disability coverage, life insurance.
• Wellbeing benefits, 10 paid holidays, 10 paid sick days, and 17 days of Paid Personal Time.
• Benefits may vary depending on employment nature and location.