Global Product Marketing Manager, Amazon Music

About the Role

Key Responsibilities

• Drive global In-app Messaging (IAM) strategy, testing and execution across the customer lifecycle for Amazon Music on mobile devices and large screens.
• Develop requirements for marketing tools in collaboration with product and tech teams.
• Optimize sign-in rates and funnel analytics with Business Intelligence Engineers (BIEs) and Data Science teams.
• Set KPIs, establish reporting, and review in-app messaging performance.
• Own strategy, execution, and performance of in-app marketing campaigns, including messaging and translation.
• Establish ongoing creative refresh and optimization programs, working closely with the design team.
• Test and learn across new placement modals, managing multivariate and A/B testing campaigns.
• Complete weekly, monthly, and quarterly performance reviews and projections for each country, presenting results to leadership.

Requirements

• 4+ years of professional non-internship marketing experience.
• Experience building, executing, and scaling cross-functional marketing programs from concept to completion.
• Excellent leadership, communication, presentation, and interpersonal skills.
• High attention to detail across business and technical domains.
• Exceptional analytical and quantitative skills with a curiosity to measure, test, learn, and iterate.
• Proven track record of creating customer segmentation and executing testing plans.
• Success in delivering results in a fast-paced, rapid-growth environment.

Nice to Have

• MBA or advanced degree or equivalent experience.
• 5+ years of marketing experience.
• Experience managing online customer experience, marketing strategies, and site merchandising, preferably in consumer retail, e-commerce, or subscription-based business.
• Experience with in-app messaging and marketing platforms (e.g., Braze, Iterable, LeanPlum, Swrve, Adobe, Localytics).
• Experience with data analytics and visualization platforms (e.g., Adobe Analytics, Tableau, Amplitude, Mode, Thoughtspot).
• Familiarity with SQL and data extraction.
• Experience using systems and tools involving email, web, analytics, and CRM (e.g., Marketo, Salesforce).

Qualifications

• Educational background or experience relevant to marketing and data analytics.

Benefits & Perks

• Competitive salary ranging from $98,200 to $179,600 annually, based on geographic location and experience.
• Total compensation package including equity, sign-on payments, and other benefits.
• Full range of medical, financial, and other benefits.