Global Product Marketing Manager - App Measurement

About the Role

Key Responsibilities

• Owner of 1-2 app signal & measurement solutions in TikTok's solution suite with a strong understanding of performance ads and app signal, attribution and measurement capabilities.
• Define go-to-market strategy for TikTok's App Measurement products. Our team is instrumental in setting go-to-market strategy and ensuring flawless execution and operations against the strategy.
• Develop thought leadership around key product launches and response to industry developments partnering closely with the Global Business Marketing team.
• Develop programs that enable uptake of attribution solutions, identify blockers to implementation and work cross functionally to resolve these.
• Partner closely with the Sales and Marketing Science teams to deeply understand user pain points, form business requirements and prioritize solutions to influence the direction of product development.
• Communicate the value proposition of new app measurement products to all stakeholders and ensure that effective collateral and packages are created.

Requirements

• BA/BS degree or above.
• 3+ years of product marketing or product management experience with digital ad products.
• 3+ years of experience in the digital advertising industry in a measurement capacity.
• Strong knowledge of app measurement industry/solutions (SDK, SKAN, 1P/3P attribution, MMP etc.) and experience working on qualitative and quantitative measurement of marketing campaigns.
• Excellent communication, presentation and analytical skills. Ability to build strong compelling narratives and simplify marketing messaging for different audiences.
• Ad Attribution experience with a technology company, media agency, or consulting firm preferred.
• Fluency in both English and Mandarin is required to communicate with global teams, clients, and stakeholders in English and Chinese-speaking markets.

Nice to Have

• Experience with ad attribution in a technology company, media agency, or consulting firm.

Qualifications

• Bachelor's degree or above.

Benefits & Perks

• Paid parental leave
• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• Vision insurance
• 401(k) matching
• Life insurance
• Paid sick time
• Additional benefits may vary depending on employment type and location.