Global Product Marketing Manager, Imaging

Danaher

San Jose, CA

Full Time

Mid Level

135k-155k

about 1 month ago

Job Description

About the Role

The Global Product Marketing Manager for High Content Imaging at Molecular Devices, a Danaher operating company, is responsible for driving the strategic direction and execution of sales and marketing initiatives for high content imaging products. This role involves understanding imaging technologies, market dynamics, and customer needs within the scientific and medical research communities. The position reports to the Director of Product Management, is part of the Cellular and workflow automation team, and offers a remote work opportunity. The company fosters a culture of belonging, innovation, and continuous improvement, aiming to make a tangible impact in life sciences, diagnostics, and biotechnology.

Key Responsibilities

Create compelling value propositions and messaging that differentiate high content imaging products in the marketplace.
Ensure consistency of messaging across all marketing channels.
Collaborate with the sales team to develop training materials, sales tools, and competitive analysis.
Provide ongoing support to sales representatives to drive product success.
Develop and execute go-to-market plans for product launches, including target market identification, pricing strategies, promotional activities, and sales enablement tools.
Co-lead the Launch Excellence Process with the Product Manager.
Conduct comprehensive market research to identify trends, customer needs, and the competitive landscape.
Develop and implement marketing strategies that align with business objectives and drive product adoption.
Collaborate with marketing managers to produce marketing materials such as brochures, white papers, case studies, presentations, and digital content.
Create demand for products through effective positioning, messaging, and marketing programs.
Deliver on revenue and growth targets for new and existing products.
Commercially launch new products and drive launch excellence with new product introductions.
Outline product positioning that articulates the value proposition and links features to customer benefits.

Requirements

Minimum of 4 years of experience in product marketing or customer-facing imaging role within the life sciences or medical imaging industry.
Ability to communicate complex technical concepts clearly and concisely.
Bachelor's degree in Life Sciences, Engineering, or a related field; advanced degree preferred.
Ability to travel up to 25% globally.
Experience with high content imaging products is highly desirable.
Strong understanding of imaging technologies and applications in scientific research.
Experience communicating product value propositions and positioning to North America, Europe, and Asia-Pacific commercial teams.

Nice to Have

Previous experience with high content imaging products.

Qualifications

Bachelor's degree in Life Sciences, Engineering, or a related field.

Benefits & Perks

Comprehensive benefit programs including health care, dental, vision insurance, and 401(k).
Paid time off.
Flexible, remote working arrangements.

Working at Danaher

Molecular Devices fosters a culture of belonging, authenticity, collaboration, and innovation. The company values continuous improvement, making a tangible impact through scientific discovery, and designing a sustainable workforce with flexible work arrangements.

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