Global Product Marketing, Manager - Too Faced Cosmetics

About the Role

Key Responsibilities

• Assist in building an innovative product pipeline strategy to support the brand's strategic direction, including maintaining ownership of key categories and focus on fast-growing categories and hero products.
• Partner with managers and teams to support building overall product, innovation, calendar, consumer, pricing, and sampling strategies, presenting to brand management for approval when necessary.
• Work with regional teams to cascade and support all aspects of product marketing strategy, ensuring product mixes meet regional and distribution channel needs.
• Serve as the daily contact for project management of launches, developing and maintaining strong relationships with internal cross-functional teams and support groups.
• Support recurring meetings with Marketing, Product Development, Package Development, and other teams to track program status.
• Lead COGs analysis and SRP recommendations, collaborating with Finance, Packaging, Global Business Planning, and Product Development to optimize costs and pricing.
• Own responsibility for the timely issuance of execution elements such as Program Briefs, Packaging Briefs, Cost Objectives, DTOs, Bulletins, CPMS requests, copy requests, agendas, and recaps.
• Monitor and analyze sales trends, market intelligence, competition, consumer insights, and research to support launch processes.
• Conduct monthly competitive deep dives and global performance analysis by category and brand.
• Lead post-mortem and competitive analysis, noting industry trends, brand performance, and product opportunities.
• Collaborate with regional managers to gather feedback on past programs and synthesize data to inform future development.
• Assist in deep dive analysis on new product pipelines, including launch sizing.

Requirements

• 5-7 years of related marketing experience, preferably within the beauty, CPG, or retail industries.
• Bachelor's degree required.
• Excellent communication and interpersonal skills to build strong cross-functional relationships.
• Self-motivated, eager to learn, passionate, and goal-oriented.
• Team player with a positive, professional, and enthusiastic attitude.
• Strong project management skills with attention to detail and ability to prioritize and meet deadlines.
• Energetic, proactive, and adaptable to changing directions.
• Proficient in Excel and PowerPoint.
• Strong analytical skills with a balance of analytical and creative thinking.
• Experience with industry databases such as Circana/NPD Decision Key, Beaute, Euromonitor, and Tableau is a plus.

Nice to Have

• Experience with industry competitive databases including Circana/NPD Decision Key, Beaute, Euromonitor, and Tableau.

Qualifications

• Bachelor's degree in a relevant field.