Global Social Media Lead - Electrical Markets Division

About the Role

Key Responsibilities

• Develop and execute B2B social media, influencer, and digital strategies aligned to key product portfolios and launches, ensuring best practices and brand consistency across platforms.
• Plan, create, and manage global social media content calendars—including copywriting, visual direction, shooting and editing social content, publishing, community engagement, and ensuring alignment with brand and governance standards.
• Lead influencer and KOL programs, including identification, activation, relationship management, and integration of user-generated and earned content.
• Capture, edit, and publish real-time social content at events, collaborating with internal teams to highlight product stories, customer experiences, and brand presence.
• Collaborate cross-functionally with Paid Media and Portfolio teams to ensure synergy across paid, organic, and influencer efforts; support campaign asset creation, ad copy, and visual execution.
• Monitor and report performance across social and influencer campaigns, providing actionable insights, trend analysis, and competitive benchmarking to optimize impact.

Requirements

• Bachelor's degree or higher (completed and verified prior to start).
• Two (2) years of social media experience in a private, public, government or military environment.
• Technology fluent with good understanding of primary global social media platforms and tools (Meta, LinkedIn, YouTube, etc.).

Nice to Have

• Experience with Adobe Creative Cloud / video and photo editing tools.
• Experience with Sprinklr or related social publishing tools.
• Experience working with international teams.

Qualifications

• Bachelor's degree or higher.

Benefits & Perks

• Health savings account.
• Disability insurance.
• Health insurance.
• Dental insurance.
• Flexible spending account.
• Vision insurance.
• Life insurance.
• Retirement plan.
• Competitive pay and benefits package.