Global Sr Product Marketing Manager

About the Role

Key Responsibilities

• Develops and executes go-to-market strategies for new products and features within the global product portfolio, including marketing briefs, positioning and messaging, naming, and client-facing roadmaps and newsletters.
• Ensures cross-functional alignment across product, pricing, and marketing teams to maintain a unified approach to product launches, messaging, and go-to-market execution.
• Collaborates with peers, solution engineers, and marketers on cross-portfolio offerings and messaging.
• Crafts compelling product narratives that address customer and market needs, positioning CDS Global as a thought leader in the industry.
• Produces high-impact external content across various mediums, including thought leadership, use cases, and demos, aligned with key buyer personas and tailored to different stages of the sales funnel.
• Continually manage your product marketing portfolio across the product lifecycle, ensuring success post-launch.
• Trains sales teams and provides internal educational resources to support understanding and effective selling of the product portfolio.
• Contributes to key CDS Global initiatives and events like product launches and client meetings.
• Tracks and reports on key product and marketing KPIs to measure success and guide future strategies.
• Serves as subject matter expert in CDS Global's product and service offerings.

Requirements

• Bachelor's degree or equivalent professional experience in product management, marketing, communications, journalism, public relations, or relevant field.
• Proven B2B/SaaS product marketer with ten or more years of experience in developing breakthrough product positioning and go-to-market strategies that drive successful marketing execution in fast-growth environments.
• Deep industry knowledge of marketing and advertising industry, with the ability to simplify and translate complex concepts into clear, compelling marketing content.
• Product marketing expertise, with strong organizational skills and the ability to manage multiple initiatives and campaigns simultaneously.
• Customer-centric approach, with a deep understanding of buyer personas, customer journeys, and effective value communication at each stage of the funnel.
• Experienced in working closely with product management, sales, and marketing teams to drive sales enablement and marketing execution.
• Strong business acumen, with the ability to understand critical customer challenges and translate product capabilities into meaningful business value.
• Excellent time management, organizational, and prioritization skills. Proven ability to be proactive, hardworking, and motivated. Excellent work ethic.
• Highly collaborative team player, comfortable in fast-paced, dynamic environments.
• Experience interfacing with a global team.
• Excellent verbal and written communication skills.

Nice to Have

• Experience working with international teams.
• Knowledge of subscription, member management, and billing systems.
• Familiarity with SaaS product marketing in a fast-growth environment.

Qualifications

• Bachelor's degree or equivalent professional experience.

Benefits & Perks

• Reimbursement up to $750 per month for qualified Child and Dependent Care expenses.
• Medical Health Plans: High Deductible and Traditional options.
• Comprehensive Dental and Vision plans.
• Generous PTO, Holiday Pay, Basic/Voluntary Life and Accidental Death and Dismemberment insurance.
• Short & Long Term Disability, Wellness and Tuition Reimbursement Programs.
• 401(k) retirement savings plan with immediate contribution eligibility.
• Paid parental leave for eligible employees.