Google Ads Manager

About the Role

Key Responsibilities

• Managing paid search advertising campaigns for clients across Google Ads and Facebook Ads, including ongoing development and refinement of keywords, ad copy, creative testing, and budget management.
• Managing Google AdWords Search, Display, Video, and App campaigns, including audience targeting, keyword research and selection, ad group structuring, ad copywriting, and landing page testing and optimization.
• Managing Facebook Ads, including audience targeting, copywriting, and coordinating asset production with the creative team.
• Monitoring the health and performance of several hundred client ad accounts and providing regular reporting as needed.
• Collecting and analyzing data to develop optimization strategies to ensure campaign performance and growth.
• Auditing and refining landing pages to ensure traffic is sent to the highest converting pages.
• Performing ongoing keyword research and implementation, writing competitive ad copy, and executing creative tests.
• Working with internal teams to establish expectations, report on progress, and target achievements.
• Staying up to date with latest PPC industry trends and expanding SEM knowledge.

Requirements

• Excellent working knowledge of Google AdWords, Google Analytics, and Facebook Ad Manager.
• Experience managing multiple campaigns and platforms simultaneously.
• Experience working with Google Analytics and Facebook Insights.
• Excellence in written and verbal communication and strong copywriting skills.
• Strong analytical and reporting skills.
• Solid understanding of HTML, CSS, and web standards and their potential impact on PPC.

Nice to Have

• Google AdWords and/or Google Analytics Certification.
• SEO skills: on-page, off-page, and technical SEO.
• Experience managing LinkedIn, Twitter, and Pinterest Ads.

Qualifications

• Ability to commute to Irvine, CA 92618 (Required)
• Ability to relocate to Irvine, CA 92618 before starting work (Required)

Benefits & Perks

• Health Benefits (Medical, Vision, Dental)
• Paid Sick Days
• Paid Holidays
• 401k
• Life Insurance
• Business Casual Dress Code
• Fun, supportive and energetic work environment