Google Ads Specialist & FB Ads Specialist

About the Role

Key Responsibilities

• Develop and execute digital marketing strategies across multiple channels, including SEM, social media, and affiliate marketing.
• Manage and optimize advertising campaigns on platforms such as Google Ads and Twitter Ads to maximize performance.
• Conduct thorough research to identify trends, target audiences, and competitive analysis to inform campaign strategies.
• Utilize tools such as DoubleClick for effective ad management and tracking.
• Monitor campaign performance metrics, analyze data, and prepare reports to assess effectiveness and recommend improvements.
• Collaborate with cross-functional teams to align marketing efforts with overall business objectives.
• Stay updated on industry trends, emerging technologies, and best practices in digital advertising.

Requirements

• Proven experience in digital marketing or advertising with a focus on SEM and performance marketing.
• Proficiency in managing social media accounts and executing social media management strategies.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Familiarity with Google Ads, Twitter Ads, DoubleClick, and other relevant advertising platforms.
• Excellent research skills to identify market opportunities and consumer behavior insights.
• Ability to work collaboratively in a fast-paced environment while managing multiple projects simultaneously.
• Strong communication skills, both written and verbal.

Nice to Have

• Experience with digital campaign management and analysis skills.
• Knowledge of keyword research and ad copy optimization.
• Familiarity with Google Tag Manager.

Qualifications

• Experience in digital marketing or advertising, particularly in SEM and performance marketing.

Benefits & Perks

• Employee assistance program
• Employee discount
• Professional development assistance
• Referral program