Group Director, Product Marketing

About the Role

Key Responsibilities

• Lead and develop regional Product Marketing teams in Canada and the UK, while owning product marketing responsibilities for the US.
• Set the strategic direction, lead by example, and stay deeply involved in day to day execution.
• Write compelling messaging, create sales enablement tools, and lead product launches directly as the team scales.
• Provide hands on leadership and mentorship to the Canadian and UK PMM, ensuring their growth and alignment across regions.
• Set the global vision and roadmap for product marketing - with structure, scale, and clarity.
• Build a repeatable, high impact function that aligns with GTM and product priorities.
• Translate complex product capabilities into clear, compelling messaging tailored to personas and industries.
• Write and oversee content across touchpoints - including in app, web, sales decks, newsletters, and more.
• Partner with UX/design to bring product stories to life in ways that engage and educate.
• Lead product and feature launches - from planning through execution - ensuring consistent communication and cross-functional alignment.
• Create and maintain a scalable launch playbook and GTM toolkit.
• Build materials that enable GTM teams to confidently position and sell - battlecards, one-pagers, talk tracks, demo narratives, etc.
• Lead enablement sessions and support teams through complex product updates or launches.
• Establish a clear view of the competitive landscape and position Veriforce effectively.
• Partner with internal teams (Product, VOC, Analytics) to continuously refine messaging based on feedback and performance.
• Act as the connective tissue between Product, Sales, Marketing, and Customer Success.
• Drive alignment and feedback loops that improve how we bring products to market.

Requirements

• 7+ years in B2B SaaS product marketing, with 3+ years in a leadership or team-building role.
• Experience both setting strategy and executing as a hands on marketer.
• A track record of building or transforming a product marketing function - ideally globally.
• Strong communication skills - able to write crisp messaging and adapt across formats and channels.
• Deep understanding of GTM processes, sales enablement, and customer engagement strategies.
• Ability to measure impact and iterate based on performance and feedback.
• Cross functional leadership and collaboration skills - you know how to rally a team and get things done.
• Industry experience in safety, compliance, workforce management, or operational risk in industrial sectors (e.g., energy, utilities, food & bev, construction, or chemicals).

Nice to Have

• Experience creating customer- or sales-facing content.
• Skilled at competitive positioning and win/loss analysis.
• Familiar with analyst relations and market perception shaping.
• Comfortable using product usage data and VOC insights to inform strategy.

Qualifications

• Formal educational background is not explicitly specified, but extensive experience in B2B SaaS product marketing and leadership is required.

Benefits & Perks

• Integrated mental health & wellbeing support
• Vacation - starting at 3 weeks
• Wellness Days & Annual Giving Day
• Comprehensive medical and dental coverage
• End of the year, company-wide shut down for relaxation and recharge
• LinkedIn Learning License for upskilling & development