Group Manager, Content Marketing Lead

About the Role

Key Responsibilities

• Lead and mentor a team of writers and content marketing managers to produce accessible, credible, accurate, engaging, on-brand, and strategically aligned content.
• Lead the content strategy across webpages, editorial, and page-level messaging hierarchies.
• Drive the editorial roadmap in collaboration with SEO, PR, partnerships, and social media to develop content strategies based on audience needs, thought leadership, keyword data, and marketing trends.
• Collaborate with designers, marketing copywriters, content designers, video editors, and creative operations to develop multiformat content experiences.
• Evolve content development systems, including the editorial calendar, intake process, feedback workflow, and scalable production models.
• Establish and maintain content quality standards, voice and tone guidelines, and brand-aligned editorial governance.
• Foster a collaborative, feedback-rich culture for the content team and broader Brand & Creative team.
• Coach individual contributors on navigating the broader organization, presenting work, and developing executive presence.

Requirements

• 7-10+ years of experience in content marketing, editorial, or SEO-focused content roles, with at least 3 years managing content teams.
• A strong portfolio of content demonstrating both performance and brand alignment.
• Deep knowledge of SEO fundamentals, keyword research, and content optimization tools (e.g., Ahrefs, Clearscope, SurferSEO, GSC).
• Familiarity with or curiosity around Answer Engine Optimization (AEO) and structured content for AI/voice search (e.g., schema, snippets, entity-based content).
• Experience working in-house within a cross-functional content team, ideally in a tech or online services company.
• A strategic mindset, strong editorial instincts, and a willingness to challenge outdated assumptions.
• Comfort working in CMS platforms and content collaboration tools like ClickUp.
• Excellent communication and leadership skills, with a passion for growing people and creating space for diverse voices.

Nice to Have

• Experience with AI/voice search structured content and schema markup.
• Experience in a remote-first work environment.
• Knowledge of content development systems and scalable production models.

Qualifications

• Educational background is not explicitly specified but implied experience and skills are required.

Benefits & Perks

• Medical, Dental, Vision Insurance
• 401k with Matching Contributions
• Paid Time Off
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Short-Term/Long-Term Disability Insurance
• Wellness benefits including Fertility and Mental Health support
• One Medical membership
• Fringe lifestyle benefits up to $250