Group Manager, PMM B2B Sales Enablement Messaging & Content

About the Role

Key Responsibilities

• Define and evolve Acrobat's business messaging across segments—from small businesses to mid-market and enterprise.
• Build and scale sales enablement programs that give customer-facing teams the clarity and confidence to tell Acrobat's story.
• Develop standout content experiences—webinars, sales collateral, leadership presentations, and messaging frameworks.
• Help advance Acrobat's analyst relations strategy—partner with cross-functional teams to ensure our story is well-articulated, well-understood, and well-represented.
• Collaborate closely with Product, Sales, Brand, and Enablement teams to bring new features and go-to-market motions to life.
• Turn customer insights, competitive signals, and market trends into content and programs that resonate.
• Establish smart governance and measurement practices to keep content current, effective, and aligned to business needs.
• Set the vision—but also get in the work. You'll model what it means to lead by doing.

Requirements

• 10-15 years in product marketing, go-to-market, or B2B strategy roles—ideally in SaaS, efficiency, or platform environments.
• Experience crafting narratives that influence perception—whether through product marketing, strategic communications, PR, or equivalent experience.
• Experience leading a team and mentoring individuals across abilities and experience levels.
• Proven ability to build central messaging and enablement programs that drive alignment and action.
• Strong writing, storytelling, and communication skills—ability to turn complex into clear and scattered into strategic.
• A track record of navigating cross-functional dynamics in matrixed orgs and bringing people along a shared path.
• Experience working with (or leading) analyst relations and understanding their influence in market positioning.
• Curiosity about emerging technologies—especially AI—and how they influence the future of work.
• High comfort toggling between strategy and execution—big picture to fine detail.

Nice to Have

• Experience with enterprise or multi-segment sales cycles.
• Background in PR, communications strategy, or executive communications.
• Background in managing content or training agencies.
• Familiarity with brand architecture, messaging frameworks, and campaign planning.
• Experience launching or repositioning a product in a shifting competitive landscape.
• Strong narrative instinct and ability to capture customer voice and tone.

Qualifications

• Educational background is not explicitly specified, but extensive experience in product marketing or related fields is required.

Benefits & Perks

• The U.S. pay range for this position is $141,200 -- $249,700 annually, varying by location and experience.
• Compensation includes base salary, commission plans, and potential long-term incentives such as equity awards.
• Additional incentives may include short-term incentives via the Annual Incentive Plan (AIP).