Group Marketing Manager, Mailchimp Web Marketing

About the Role

Key Responsibilities

• Own the 1-year web marketing plan and roadmap, including defining strategic priorities and executing programs that drive acquisition and revenue growth.
• Drive website experimentation initiatives-including A/B testing-to identify high-potential opportunities for growth and innovation.
• Leverage audience insights, traffic patterns, and behavioral data to optimize site experiences, create learning plans, develop scalable templates, and implement best practices across the user journey.
• Partner deeply across Product Management, UX Design, Engineering, Analytics, Marketing, and Sales teams to define and execute seamless end-to-end web experiences.
• Manage web analytics dashboards and track progress towards KPIs (e.g., traffic, engagement, conversion rates), identify opportunities, and recommend improvements.
• Partner with Web Operations and Product teams to ensure scalable, high-quality technical execution, governance frameworks, and adherence to UX and branding standards.
• Manage, coach, and develop a team of web marketers and operations team members; foster a high-performing, collaborative team culture rooted in experimentation and customer empathy.

Requirements

• 10+ years of business experience in acquisition and/or product marketing within SaaS/Technology companies.
• Proven expertise in web marketing with a track record of building successful web optimization programs. Small/medium-sized B2B/B2C experience is a plus.
• Leads with customer insights, obsessively seeks new insights that result in action, and advocates internally and externally on behalf of our customers.
• Experience with consumer research and data, including qualitative and quantitative testing. Ability to analyze and synthesize data from various sources and distill into clear recommendations.
• Ability to leverage data to measure marketing performance, inform growth opportunities, and develop business cases.
• Demonstrated understanding and application of AI and machine learning in web optimization, including personalized experiences, predictive analytics, and automated content generation.
• Excellent written and verbal communication, presentation, and facilitation skills to drive engagement and action.
• Understanding of the importance of hypothesis-driven experimentation and risk-taking.
• Strong interpersonal and influencing skills in a cross-functional, fast-moving environment.
• Self-motivation and proactive leadership in managing multiple work streams.
• Ability to problem solve with ambiguity, drive data-based decisions, and own outcomes.
• Proven experience managing and developing a team of direct reports, with success in recruiting and building high-performing teams.
• BA/BS required or equivalent work experience.

Nice to Have

• Small/medium-sized B2B/B2C experience.

Qualifications

• BA/BS degree or equivalent work experience.