Manager, Marketing

7-Eleven

Irving, TX

Full Time

Senior

1 day ago

Job Description

About the Role

The Loyalty Strategy Manager is responsible for developing and executing loyalty program strategies that deliver measurable business results and elevate the customer experience. This role serves as a strategic partner to merchant teams and vendors, translating customer data into actionable tactics that drive trips, basket size, trial, and customer loyalty. As a trusted consultant and category expert, the Loyalty Strategy Manager will leverage customer insights, segmentation, and loyalty analytics to design impactful promotions and secure vendor funding. This position requires strong cross-functional collaboration and alignment with 7-Eleven's Leadership Principles, focusing on delivering results, acting with speed and agility, and keeping the customer at the center of decision-making.

Key Responsibilities

Develop category-specific loyalty strategies to achieve business goals such as increasing trips, units, trial, and customer retention.
Translate customer insights and segmentation data into operational tactics and promotional strategies.
Serve as a subject matter expert on loyalty member data, guiding merchants and vendors on how to use customer behavior insights to plan impactful offers.
Partner with merchant teams and vendor partners to integrate loyalty and customer data into Joint Business Plans (JBPs).
Secure vendor funding to support loyalty-driven growth initiatives and incremental value for customers.
Lead test-and-learn initiatives to identify new opportunities and measure program performance.
Provide clear reporting and insights on loyalty offers and campaigns to optimize future planning.
Act as a key partner across marketing, analytics, operations, and merchant teams to ensure alignment with business objectives and seamless execution.
Ensure loyalty strategies align with 7-Eleven's leadership principles, focusing on speed, innovation, and customer-centric thinking.

Requirements

Bachelor's degree in marketing, Business, or related field; MBA preferred.
5+ years of experience in loyalty marketing, category management, or CPG retail.
Demonstrated success using customer insights to influence strategy and deliver measurable results.
Strong vendor negotiation and funding experience.
Excellent analytical, communication, and presentation skills.
Proven ability to work cross-functionally and drive results at pace.

Qualifications

Bachelor's degree in marketing, Business, or related field; MBA preferred.
5+ years of experience in loyalty marketing, category management, or CPG retail.

Working at 7-Eleven

This role emphasizes delivering results with speed and agility, acting with innovation, and keeping the customer at the center of decision-making, aligning with 7-Eleven's Leadership Principles.

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