Go to Market Manager (Remote)

About the Role

Key Responsibilities

• Consulting, conception, implementation and management of integrated marketing campaigns and measures for the business in North America (US and Mexico) while ensuring performance and effectiveness; development based on strategic briefings and/or other specifications from internal customers with the aim of lead generation and/or awareness
• Comprehensive definition of customer journeys, campaign objectives, media types and design tools as well as assets
• Project management responsibility, e.g. for the realization and implementation of parallel campaigns and measures as well as internal exchange for the purpose of cross-selling
• Continuous optimization of campaign performance across all channels as well as development and implementation of measures to optimize campaigns
• Face-to-face contact and expert advice for internal customers (business streams)
• Operational responsibility for the use of funds and their effectiveness based on the budget
• Development of ideas and mediation, e.g. between internal customers and downstream teams
• Collaboration with key stakeholders, e.g. in the implementation of activities and the coordination of parallel campaigns and/or with data analysts, e.g. for the segmentation and validation of target groups and recommendation of channels to reach the target group
• Creation of a content calendar / asset concept, management of content creation and production across all channels as part of an integrated campaign
• Management and coordination of procurement and production
• Management of external agencies and/or internal competencies
• Distribution of content and produced assets within the region North America and at local level
• Creation of synergies on a regional and local level
• Carrying out analyses (incl. KPI reports) after completion of the integrated campaign and/or measure, understanding stakeholder feedback and passing on and considering findings, also for future activities
• Preparation of briefings for external service providers, if necessary

Requirements

• University degree or comparable professional qualification in marketing
• At least 3-5 years of experience in managing integrated marketing & communications campaigns, also involving internal and/or external agencies
• Strong and proven consulting skills, project management skills and presentation skills
• Expert knowledge in the creation of go-to-market strategies, business performance and planning processes as well as the ability to effectively contextualize future plans in the current context
• In-depth knowledge and experience in inbound and performance marketing, marketing automation as well as SEM, SEO and social media / mechanisms (digital marketing)
• Networker with the ability to work in a complex matrix organization both upwards and downwards and in a team and to ensure that key stakeholders, such as top management, are involved on an ongoing basis
• Strong experience in visualizing issues, conceptual thinking, excellent judgment and creative problem-solving skills
• High degree of creativity, strong communication skills, assertiveness and hands-on mentality as well as living a proactive approach
• Strong planning and organizational skills with the ability to multitask successfully and high awareness of meeting goals and deadlines
• Strong customer focus with the ability to persuade, engage and build effective relationships with colleagues
• Independent, solution- and result-oriented way of working, high degree of personal responsibility
• Experience with marketing automation tools, such as Eloqua
• Experience with budget allocations and BI and analysis tools (e.g. Power Pivot, SAP) as well as interpreting data
• Experience in the TIC industry is an advantage
• Fluency in English (C1), other languages like Spanish and Portuguese an advantage

Nice to Have

• Experience with marketing automation tools, such as Eloqua
• Experience with budget allocations and BI and analysis tools (e.g. Power Pivot, SAP) as well as interpreting data
• Experience in the TIC industry is an advantage
• Other languages like Spanish and Portuguese

Benefits & Perks

• Competitive pay
• Multiple health insurance plan options
• 401(k) with up to 6% company match
• International, team-oriented culture
• Opportunities for career development and advancement