Growth Marketing Manager

About the Role

Key Responsibilities

• Map, own, and optimize both PLG and enterprise lifecycles—from initial trial or product activation to enterprise qualification and upsell.
• Design, run, and analyze tests (A/B, pricing, activation flows, campaign variants) to optimize conversion at every stage.
• Operate and optimize GTM stack tools like HubSpot (including marketing automation, workflows, lead scoring) and Salesforce, ensuring smooth handoffs and data hygiene across teams.
• Leverage analytics, dashboards, and reports to surface insights and track motion-specific metrics.
• Work hand-in-hand with Product Marketing, Content and Product teams to align messaging, prioritize features for growth, and develop go-to-market experiments.
• Partner with Sales, Customer Success, and RevOps to define funnels, service levels, and conversion paths across enterprise motions.
• Dive deep into funnel metrics, cohort retention, usage patterns, demo-trial conversion, and expansion signals.
• Build dashboards, contribute to growth roadmaps, and recommend data-backed growth levers.
• Develop and execute campaigns across digital, email, and events that drive product engagement, pipeline generation, and account creation.
• Support both bottom-up (self-serve PLG) and top-down (enterprise ABM or demand-gen) GTM motions, adapting to evolving segment strategies.
• If coming from product marketing or product management, help refine user messaging, UX for trials, and onboarding flows to boost activation and self-serve adoption.

Requirements

• 4-7 years in Growth Marketing or GTM execution in B2B SaaS, with hands-on experimentation and funnel optimization in both PLG and enterprise contexts.
• Proven operational experience with HubSpot and Salesforce, managing campaigns, segments, and lifecycle workflows.
• Strong analytical skills—comfortable with data tools (e.g., GA, Mixpanel, Looker, Tableau) to pull insights and iterate.
• Experience designing and executing experiments (A/B testing, funnel variations, pricing).
• Excellent communicator with experience collaborating closely with product, marketing, sales, and operations teams.

Nice to Have

• Experience in Product Marketing (PMM) or Product Management—especially helping shape messaging, onboarding, or user journey.
• Experience in PLG SaaS environments, especially for customer acquisition and conversion.
• Familiarity with ABM platforms or enterprise demand-gen tactics (e.g., 6sense, Demandbase).

Benefits & Perks

• Participation in the company's employee share options plan
• 100% of Single Cost (employee) and 70% of Dependent for medical, dental & vision
• Life Insurance
• STD and LTD
• The opportunity to contribute to the company's 401k plan
• Flexible PTO policy + 11 designated company holidays
• Annual learning and development allowance
• One-off WFH allowance (e.g., noise-cancelling headphones, desk chair)
• Enhanced parental leave
• Company-funded fertility and family-forming programmes
• Menopause care programme with Maven