Lead, Membership Growth & Strategy

Oura

San Francisco, CA

Full Time

Director

2 days ago

Job Description

About the Role

At Oura, our mission is to empower every person to own their inner potential. With our award-winning Oura Ring and app, we help over 2.5 million people turn insights about sleep, activity, and readiness into healthier, more balanced lives. We believe that starts from within - by creating a culture where our team feels supported, included, and inspired to do their best work. Our values guide how we show up for each other and our community every day. We are seeking a highly analytical, strategic, and action-oriented leader to serve as the Membership Strategy & Growth Lead at Oura. This person will be the strategic lead for our Membership business, driving the growth and evolution of our model and exploring new levers to scale and monetize sustainably.

Key Responsibilities

Shape membership strategy: Define and evolve Oura's Membership business model across pricing, packaging, add-ons, channels, and business lines, balancing simplicity with future flexibility.
Drive LTV growth: Develop strategies that deliver compounding value over time through retention-first initiatives, monetization levers, and member-friendly programs.
Operationalize business design: Translate business objectives into scalable membership programs (loyalty, bundles, international expansion, etc.).
Lead cross-functional alignment: Partner with Product, Engineering, Marketing, Commercial, Data Science and Analytics, and Member Care teams to ensure the Membership roadmap is delivered and aligned with company goals.
Measure, forecast, and optimize: Build and own frameworks for measuring membership health (activation, engagement, retention, churn drivers) and forecasting impact of initiatives to inform decision-making.
Segmentation & personalization: Champion data-driven segmentation and design member journeys that enable personalized experiences and tailored value delivery.
Explore new horizons: Partner on testing and launching new membership adjacencies and services while ensuring simplicity and trust remain core principles.
Influence at the highest levels: Act as a visible leader across Oura, shaping membership narrative and strategy at the executive and board level.

Requirements

Strong business judgment and ability to connect the dots across functions.
Comfort operating in a global, fast-paced, and sometimes ambiguous environment.
Experience in shaping strategy at the executive level and executing with teams.
Ability to develop and implement membership growth strategies focused on retention, monetization, and engagement.
Experience with cross-functional collaboration across Product, Engineering, Marketing, Data Science, and Member Care teams.
Ability to build and own frameworks for measuring and forecasting membership health and impact.

Working at Oura

We believe in creating a culture where our team feels supported, included, and inspired to do their best work. Our values guide how we show up for each other and our community every day.

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