Group Marketing Manager, WATCHMAN Upstream Marketing

Boston Scientific

Maple Grove, MN

Full Time

Director

122k-232k

about 1 month ago

Job Description

About the Role

The Group Marketing Manager I (GMM I) is responsible for leading Upstream Marketing initiatives for the WATCHMAN franchise. Primarily, the role will be responsible for understanding the unmet needs across LAAC therapy and will strategize how to translate those needs into solutions in partnership with R&D. This leader will also be responsible for managing voice of customer events and overseeing other upstream initiatives. Success will require working across the WATCHMAN marketing and R&D teams, as well as with cross-functional partners to develop and execute optimal strategies.

Key Responsibilities

Lead a high-performance upstream marketing team, recruiting, selecting, training and developing top marketing talent.
Ensure alignment of direct reports' annual performance objectives and support individual development plans. Sets clear, high standards for performance and hold direct reports accountable for results. Measure individual performance against success criteria, and provides feedback and developmental coaching.
Set strategic direction for the business and work with the team to formulate actionable, comprehensive business plans (e.g., integrated marketing business plans, commercialization plans, etc.) to achieve franchise business objectives.
Oversee the execution of business plans through appropriate strategies, tactics and action plans. Develop annual operational budget for the business and ensure the availability of resources required for plan execution.
Direct team's utilization of marketing science tools and methodologies for market analysis, and manage development of strategies and tactics designed to eliminate or mitigate market barriers, including technical, operational, economic, regulatory and sales channel barriers.
Foster a 'never arrive' mindset among team members to ensure a continuous improvement approach to the business.
Leverage industry, market, clinical and cross-functional experience and knowledge to remove obstacles and address complex business issues.

Requirements

Minimum 6 years' experience in upstream marketing and/or R&D.
Ability to travel up to 25%, including internationally.

Nice to Have

Higher education (MBA or Master of Engineering).
Strong executive presence.
Boston Scientific experience.

Qualifications

Higher education (MBA or Master of Engineering).

Working at Boston Scientific

At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. We stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve.

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