Group Product Marketing Manager, App Ads

Snap Inc.

Los Angeles, CA

Full Time

Director

162k-270k

about 1 month ago

Job Description

About the Role

Snap Inc is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate. The company contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. Its three core products are Snapchat, Lens Studio, and Spectacles. The Product Marketing team uses creativity, market research, and insights to optimize and inspire marketing efforts and roadmaps for products across Snap Inc. The team works collaboratively to deliver go-to-market strategies and demonstrate Snapchat's role in users' lives while helping businesses grow. The role of Group Product Marketing Manager for App Ads involves leading product marketing efforts for the entire App Ads vertical, which accounts for a significant portion of Snap's revenue and has major growth potential.

Key Responsibilities

Lead Product Marketing for the entire App Ads vertical, which constitutes a significant portion of Snap's revenue and has major headroom for growth.
Collect, synthesize, and share advertiser feedback on new feature requests and existing feature performance, influencing product strategy and roadmap.
Meet regularly with Sales, Advertisers, Marketing Science, Solution Engineers, and Customer Support to share best practices, product insights, and identify challenges and opportunities.
Develop and lead global go-to-market strategies to activate sales and drive marketing efforts to grow awareness, understanding, and adoption of new app ads features.

Requirements

BS/BA degree or equivalent years of experience.
8+ years of experience in product marketing, product strategy, or relevant digital marketing/sales work.
Strong understanding of the direct response digital marketing industry dynamics.
Exceptional analytical and problem-solving skills with a track record of influencing product roadmaps.
Excellent verbal and written communication skills with high attention to detail.
Expertise in cross-functional collaboration across Product, Engineering, and Sales teams.
Self-directed with ownership mentality and ability to act with minimal guidance.

Nice to Have

Direct experience in Product Marketing or leading product strategy for advertising products at scale in a tech company.
Direct experience in the App Ads industry.
Advanced Degree (e.g., MBA) in Business or related field.

Qualifications

Bachelor's degree or equivalent experience.
8+ years of relevant experience in product marketing or digital marketing.

Benefits & Perks

Paid parental leave.
Comprehensive medical coverage.
Emotional and mental health support programs.
Equity in the form of RSUs.
Salary ranges based on location and experience, with potential negotiation.

Working at Snap Inc.

At Snap Inc., the company practices a 'default together' approach, expecting team members to work in an office 4+ days per week to foster culture and collaboration. Snap values diversity and inclusion, providing equal employment opportunities regardless of race, religion, disability, gender, or other protected classifications. The company emphasizes dynamic collaboration and creating innovative products that improve communication and daily life.

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