Growth & Retention Senior Product Marketing Manager

About the Role

Key Responsibilities

• Lead and execute comprehensive go-to-market strategies for PSA Retail Grading and Collectors Club, driving awareness, adoption, and sustained growth.
• Partner closely with Product, Research, and Analytics teams to develop and optimize product positioning and messaging for target customer segments.
• Interpret customer research, internal data, and user insights to shape product decisions and go-to-market tactics.
• Develop quarterly and annual plans, setting strategic OKRs that align with broader business objectives.
• Build and iterate strategies to drive user engagement and product usage across highly segmented and diverse audiences.
• Own campaign strategy, development, and execution from concept to launch for new features, programs, and offers across multiple channels.
• Partner with CRM, Social, Paid Media, and Creative teams to craft compelling customer journeys, messaging, and visual narratives.
• Manage the creative process and ensure high-quality output aligned with brand standards and business objectives.
• Lead campaign recaps, analyze effectiveness, and glean actionable learnings for future initiatives.
• Collaborate with GMs, Data, Customer Insights, and Product teams to define and monitor success metrics, continually measuring and optimizing campaign performance.
• Analyze marketing performance and product engagement using data-driven insights, identifying new opportunities to improve efficiency, conversion, and user retention.
• Leverage ongoing customer feedback and market insights to inform future GTM strategies, product enhancements, and repositioning efforts.
• Present go-to-market strategies, results, and learnings to senior leadership, articulating impact and next steps.
• Influence decision-making among Product, Brand, and business teams, advocating for customer needs and commercial priorities.
• Foster a culture of collaboration, building consensus and alignment across teams for key product and marketing initiatives.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 6-8 years of experience in product marketing, in a consumer facing role.
• Strong storyteller who can translate complex product features into clear, compelling customer benefits across multiple channels.
• Self-starter who can independently manage priorities, make informed decisions, and take full ownership of projects from idea to execution.
• Excellent written and verbal communication skills, able to craft clear narratives and influence stakeholders at all levels.
• Collaborative partner with experience working closely with Product, Research, Design, CRM, and Brand teams.
• Comfortable in ambiguity and thrives in a fast-paced, evolving environment.
• Experience in or passion for the collectibles space is a plus.

Nice to Have

• Customer loyalty experience.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.

Benefits & Perks

• Health Insurance: Medical, Dental, and Vision coverage.
• Additional Benefits: Fertility, commuter, and educational assistance benefits.
• 401(K) Matching Plan.
• Vacation: Flexible time-off for salaried employees.
• Holiday Pay: Ten company paid holidays.
• Employee Discounts: Discounts on select grading services.
• Flexible Hours: Many teams offer flexible schedules.
• Fun Working Environment: Participation in celebrations, holiday events, and team building activities.