Growth Associate, Digital

Verkada

San Mateo, CA

Full Time

Mid Level

120k-150k

8 days ago

Job Description

About the Role

The Growth Associate, Digital at Verkada is responsible for driving customer acquisition through digital marketing campaigns across multiple paid channels such as LinkedIn, Meta, YouTube, Reddit, and Google. The role involves managing a six-figure quarterly budget, campaign planning, ideation, execution, and performance analysis. Verkada is a leader in cloud-based B2B physical security, offering integrated product lines including video security cameras, access control, environmental sensors, alarms, workplace, and intercoms, serving over 28,000 customers worldwide. The company emphasizes simplicity, scalability, and real-time insights to enhance security and operational efficiency.

Key Responsibilities

Develop and execute strategies that drive pipeline growth through digital marketing campaigns on channels such as LinkedIn, Meta, X, Google, and Reddit.
Manage the full lifecycle of marketing campaigns—from planning to execution and performance analysis.
Continuously monitor and optimize campaigns, running experiments to improve outcomes and reporting key metrics.
Work closely with internal teams across data science, marketing development representatives (MDRs), marketing operations, product marketing, and sales to ensure campaign success.
Track and analyze key campaign metrics, identify trends, measure campaign effectiveness, and optimize strategies for maximum ROI.
Regularly communicate insights and learnings across departments to ensure alignment and drive continuous improvement.

Requirements

Proven experience in digital marketing and paid customer acquisition, preferably in B2B.
Strong understanding of social media platforms such as LinkedIn, Meta, X, Google, and experience in running campaigns at various funnel stages.
Demonstrated ability to collaborate cross-functionally with sales, marketing operations, product marketing, and creative teams.
Proficiency in data analysis, with knowledge of Excel preferred.
Experience managing large-scale marketing campaigns, lead follow-up, and optimizing performance through the funnel.

Nice to Have

Experience in content and ads creation and ideating campaigns that drive pipeline growth.
Focus on paid customer acquisition.

Qualifications

Not explicitly specified, but implied: experience in digital marketing, data analysis skills, and familiarity with social media advertising platforms.

Benefits & Perks

Healthcare programs tailored to personal health and financial well-being, with premiums mostly covered for employees.
Nationwide medical, vision, and dental coverage.
Health Savings Account (HSA) and Flexible Spending Account (FSA) with tax advantages.
Expanded mental health support.
Paid parental leave policy and fertility benefits.
Paid holidays, extended holidays, flexible PTO, and personal sick time.
Professional development stipend.
Wellness and fitness benefits.
Healthy lunches and dinners provided daily.

Working at Verkada

Verkada is committed to diversity and equal opportunity employment, fostering an inclusive environment where all individuals are treated fairly regardless of race, gender, ethnicity, religion, sexual orientation, disability, age, veteran status, or other protected characteristics. The company emphasizes innovation, scalability, and real-time insights to improve security and operational efficiency.

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