Growth - B2B / B2C Funnel Optimizations

Openai

San Francisco, CA

Full Time

Director

265k-265k

9 days ago

Job Description

About the Role

The Growth team at OpenAI drives user and revenue growth across ChatGPT's consumer and business segments worldwide. They operate across the full funnel—from awareness and acquisition through activation, retention, and expansion—using surface optimizations, in-product funnel improvements, actionable insights, disciplined experimentation, global performance marketing, and AI-powered workflows. The role involves leading initiatives that span the entire user journey with rigorous analytical thinking and high-velocity experimentation, collaborating closely with engineering, data science, and design teams to build scalable systems that unlock sustainable expansion. The position is based in San Francisco, CA or New York, NY, with a hybrid work model and relocation assistance available.

Key Responsibilities

Design, launch, and optimize global paid and organic acquisition campaigns across channels such as search, social, referral, influencer, and programmatic, balancing efforts across B2B and B2C segments.
Build and monitor full-funnel dashboards (e.g., awareness to sign-up, activation, paid conversion, retention, LTV) to identify bottlenecks and guide prioritization.
Own hypothesis generation, experiment design, execution, and iteration to optimize retention, expansion, and monetization.
Partner with data science, product, and engineering teams to develop scalable growth tooling, attribution models, and experimentation infrastructure.
Develop AI-native workflows and processes to help the growth team adopt full-funnel thinking and rigorous measurement.
Make tradeoff decisions between investing in B2C vs B2B growth channels based on ROI, market dynamics, and capacity.
Identify and close funnel leaks across acquisition, onboarding, activation, and retention by designing cross-surface user journeys and dynamic lifecycle messaging.
Lead cross-functional growth sprints to test pricing, packaging, paywall, and conversion flows, coordinating with design, product management, and engineering.
Define and scale growth primitives such as referral systems, viral loops, upsell triggers, and sales workflows that can be reused across segments and geographies.

Requirements

8+ years in growth roles, with experience scaling both consumer and enterprise offerings.
Proven track record of running and scaling full-funnel growth programs with strong ROI and impact.
Deep analytical skills, including funnel modeling, segmentation, cohort analysis, and experimentation design.
Experience working with data and experimentation platforms (e.g., A/B testing, attribution systems).
Strong cross-functional collaboration skills with product, engineering, design, and analytics teams.
Hands-on experience instrumenting growth stacks (tracking, events, CRM/lifecycle systems) for granular measurement across B2B and B2C funnels.
Ability to switch between strategic modeling (market sizing, ROI) and tactical execution (channel operations, creative testing, funnel QA).

Nice to Have

Experience with AI-native workflows and AI-powered growth tools.
Experience in digital marketing performance monitoring and hypothesis testing.
Familiarity with B2B and B2C business models.

Qualifications

Educational background is not explicitly specified but implied to be extensive experience in growth roles.

Benefits & Perks

Salary of $265,000 plus equity.
Hybrid work model with 3 days in the office per week.
Relocation assistance for new employees.

Working at Openai

OpenAI is dedicated to ensuring that artificial general intelligence benefits all of humanity. They emphasize safety, human needs, and inclusivity, valuing diverse perspectives, voices, and experiences. OpenAI is an equal opportunity employer committed to providing reasonable accommodations to applicants with disabilities.

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