Growth Manager - Cross Sells & Value Ladder

Kforce

Mountain View, CA

Full Time

Senior

28 days ago

Job Description

About the Role

A client with Kforce is seeking a Growth Manager and Value Leader to join their team onsite in Mountain View CA. The role involves driving growth through cross-sell strategies, personalization initiatives, and collaboration with various teams to enhance user engagement and ecosystem utilization.

Key Responsibilities

Translate journey insights into targeted cross-sell opportunities that would be delivered in partnership w/ Product, Commercialization, GTM and other key partners
Define technical requirements for personalization initiatives & experiments to guide users through a value ladder, increasing their engagement and utilization of relevant ecosystem features
Partner closely with Data Science, Engineering, Commercialization, Go-To-Market, Analytics, and Product teams to build and scale these growth levers
Drive measurable improvements in the rate at which users adopt certain offerings and vice-versa
Develop and refine in-product pathways that effectively move customers towards higher-value actions and deeper ecosystem engagement
Show clear improvements in activation, engagement, and conversion rates at critical points in the ecosystem journey

Requirements

Experienced Growth Professional (Technical Focus): Typically 5+ years in a role focused on driving growth through data-driven experimentation and technical initiatives within a consumer tech or FinTech company
Technical Aptitude & Systems Thinking: Strong understanding of how digital products, data systems, and marketing technology work together to deliver personalized experiences; Ability to effectively collaborate with engineering and data science teams to define requirements and implement solutions
Cross-Sell & Personalization Experience with Experimentation and Data Science Expertise: Demonstrated success in developing and implementing cross-sell strategies and personalized in-product experiences; Proven experience in designing and running A/B tests and other experiments, analyzing results, and iterating quickly; Proficiency with self-serving analytics and ML tools to decipher personalization experiments

Qualifications

Relevant experience in growth, experimentation, personalization, or related fields
Experience working with data science, engineering, and product teams
Proficiency with analytics and ML tools

Benefits & Perks

Comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees
Paid time off for salaried personnel
Paid sick leave for hourly employees on certain projects

Working at Kforce

Kforce is an Equal Opportunity/Affirmative Action Employer. They emphasize consideration without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status. They also utilize AI tools to assist in job description creation and review for accuracy.

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