Growth Manager, Website Optimization

Athena USA

Palo Alto, CA

Full Time

Senior

11 days ago

Job Description

About the Role

Athena is redefining how ambitious people scale their impact. Through a powerful pairing of executive assistants and software, we empower founders, investors, and executives to delegate better, focus on what matters, and move faster. We're scaling quickly, and our Growth team is at the center of that mission. The role involves leading conversion optimization efforts across the website to improve funnel performance and drive growth, working closely with Data, Marketing, and Tech teams to build and test landing pages, analyze user behavior, and optimize the user journey.

Key Responsibilities

Own the strategy and execution of conversion rate optimization across the website, from initial site visit to closed won deal.
Collaborate with designers and developers to build and test high-converting landing pages using Webflow and Figma.
Launch and manage A/B and multivariate tests across web journeys, using a hypothesis-driven approach.
Use data to identify and prioritize enhancements, developing journey maps and analyzing performance with GA4, heatmaps, session recordings, and funnel data.
Own reporting on test results and experiment impact cross-functionally.
Partner with lifecycle marketing to optimize conversion through email flows and nurture sequences.
Build scalable processes and workflows, working closely with Marketing, Tech, and Product teams to ensure seamless test implementation and shared visibility.
Build dashboards and documentation to track conversion rates, share learnings, and inform prioritization.
Stay up-to-date on digital trends and industry best practices to keep the website high performing, responsive, and compliant.

Requirements

Deep understanding of what drives user behavior, decision-making, and conversion across B2B & B2C funnels.
Proficient in designing and executing A/B and multivariate tests with a hypothesis-driven approach.
Skilled in tools like Webflow, HubSpot, Figma, and various platforms for building, iterating, and optimizing marketing pages.
Strong working knowledge of GA4, heatmap tools, A/B testing tools, and funnel analysis frameworks.
Able to work seamlessly with designers, developers, and marketers to execute experiments quickly and effectively.
Experience improving form UX, multi-step flows, and CTAs to increase conversion without sacrificing lead quality.
Strong instincts for landing page structure, value proposition clarity, and messaging hierarchy.
Comfortable owning a roadmap, setting priorities, and driving projects from idea to insight with minimal oversight.
Familiarity with frontend technologies (HTML, CSS, JavaScript) and analytical platforms.
6+ years in a CRO, web, or digital product role at a high-growth tech company or agency.
Proven track record owning conversion initiatives from traffic generation through lead capture and handoff.

Nice to Have

Familiarity with SQL for pulling test data, funnel metrics, or user cohorts from tools like BigQuery or Snowflake.
Experience working with a product or service that involves human-in-the-loop operations (e.g., assistants, services, coaching).

Working at Athena USA

At Athena, we are deeply committed to fostering an inclusive and diverse workplace environment. We believe that diversity enriches our organization, enhances creativity, and drives innovation. We are dedicated to providing equal employment opportunities to all individuals regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws. We strive to create an environment where everyone feels valued, respected, and empowered to contribute their unique perspectives and talents. We actively promote diversity and inclusion through our hiring practices, employee development initiatives, and company culture, recognizing that it is essential for our success as a company and as a community.

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