Growth Marketing Analyst V

BCforward

Contract

Senior

166k-177k

11 days ago

Job Description

About the Role

The Growth Marketing Analyst V at BCForward is a remote role focused on driving user acquisition, activation, and early retention for a platform called Client Quest, primarily within the VR/gaming ecosystem. The position involves developing growth strategies, collaborating cross-functionally, and leveraging data and creative tactics to foster product and community growth. BCForward is a Black-owned firm with a global presence, emphasizing human potential, diversity, and excellence in its culture.

Key Responsibilities

Develop and implement growth strategies for user acquisition, early engagement, and retention.
Design targeted marketing campaigns, influencer programs, and referral programs for player acquisition.
Leverage user-generated content (UGC) and creator economy features as engines for retention.
Identify and amplify VR's "experiential virality" and shareable "wow moments."
Tailor content and messaging based on audience segments within the VR/gaming ecosystem.
Track and optimize key metrics (LTV, CAC, Day 1/7/30 retention, etc.).
Lead A/B testing and rapid growth experimentation.
Collaborate closely with Product, Data Science, and Engineering teams to launch and measure growth campaigns.
Build and document a scalable playbook for the broader developer community.
Monitor VR market trends, new technologies, and competitor activities for new growth opportunities.
Drive a culture of experimentation and data-driven iteration within the team.

Requirements

5+ years in growth marketing, product management, or user acquisition (SaaS products or gaming preferred).
Track record of measurable wins in growing products or communities.
Hands-on experience with analytics platforms, A/B testing, and behavioral tracking tools.
Strong creative problem-solving skills and ability to devise innovative growth strategies.
Expertise in social growth hacking, content-driven marketing, and community campaigns.
Familiarity with tools like Sprout Social, Hootsuite, and similar platforms.
Proven experience influencing cross-functional and external partners.
Deep understanding of user engagement, community motivation, and creator incentives.
Results-oriented with a history of impactful campaigns and data-backed outcomes.
Bachelor's degree or equivalent experience.

Nice to Have

Experience with mobile app growth.
Proven track record as a project owner and executor.
Portfolio of past work (preferred, if available).

Qualifications

Bachelor's degree or equivalent experience.

Benefits & Perks

Comprehensive benefits package including major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401k.

Working at BCforward

BCForward champions the power of human potential, emphasizing core values of People-Centricity, Optimism, Excellence, Diversity, and Accountability. The company has a strong culture focused on transformation, acceleration, and scaling, supported by a diverse and inclusive environment that values innovation and collaboration.

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