Growth Marketing & Campaign Execution Specialist

About the Role

Key Responsibilities

• Own the creation, launch, and optimization of campaigns across email (HubSpot), paid advertising (Google Ads, social), partner associations, and website channels.
• Build lead-generation funnels and forms in HubSpot to convert web and campaign traffic into MQLs and SQLs.
• Develop landing pages and campaign assets using existing content, customized for channel and audience.
• Format blog posts, newsletters, and website pages for clarity, accessibility, and SEO performance (proper header structures, keyword usage, meta descriptions, etc.).
• Use WordPress tools to format and publish content; collaborate with web coders when advanced customization is needed.
• Maintain brand consistency across all marketing channels and materials, ensuring messaging and visual elements align with brand guidelines.
• Work closely with cross-functional teams, including sales and executive leadership, to ensure marketing initiatives are integrated and aligned with overall business objectives.
• Track and analyze the performance of all campaigns using HubSpot, Google Analytics, and ad platform metrics.
• Make informed recommendations on what to improve, test, or scale based on data.
• Provide regular reporting to the executive team with actionable insights, not just metrics.
• Develop SOPs and repeatable processes based on what's working.
• Identify patterns that lead to strong performance and build internal standards to repeat them.

Requirements

• 3+ years in a marketing role focused on demand generation, SEO, and campaign execution.
• Hands-on experience executing across email, paid ads, content, and web without needing a large support team.
• Confident with HubSpot (email workflows, landing pages, forms), WordPress (including widget-based formatting), and Google Ads.
• Strong analytical skills to interpret campaign performance data and derive insights.
• Excellent writing and formatting skills to transform raw content into engaging, lead-driving experiences.
• Proficiency in Microsoft Word, Excel, and Google Suite.
• Working knowledge of marketing concepts, strategies, tactics, and basic graphic design.
• Experience with HubSpot, WordPress, Google Ads, Canva, Figma, and basic design tools.
• Understanding of small to mid-sized business audiences, especially owner/operators and office managers.
• Demonstrated experience generating leads in a B2B or service-based industry, preferably in medical/dental/HR sectors.
• Ability to adapt to changing priorities and learn from setbacks.

Nice to Have

• Experience in B2B marketing or service-based industries.
• Familiarity with HubSpot workflows, landing pages, and forms.
• Knowledge of SEO best practices and content formatting.
• Experience working in a small to mid-sized business environment.

Qualifications

• High school diploma or GED.

Benefits & Perks

• Full benefits package including subsidized medical, dental, and vision insurance.
• Flexible spending accounts and a 401(k) plan with employer match.
• Paid holidays, vacation, sick leave, and bonus monthly paid days off.
• Paid parental leave and an employee assistance program.
• Work from home two days per week.
• On-site gym and free gym membership.
• Annual and performance bonus programs.
• Monthly utility stipend.
• Infant (up to 6 months) and dog-friendly workplace.
• Supportive, collaborative, and casual work environment focused on work-life balance.