Growth Marketing Associate

About the Role

Key Responsibilities

• Plan, execute, and manage large-scale paid social campaigns on Meta with a focus on driving customer acquisition.
• Develop and implement test-and-learn strategies, including A/B testing creative, targeting, and messaging to improve campaign efficiency.
• Optimize paid social campaigns daily through bid, budget, audience, and creative refinements to hit performance KPIs.
• Analyze campaign performance data to extract actionable insights, build comprehensive reports, and make strategic recommendations around best practices and key learnings to optimize channel performance.
• Leverage expertise in Meta Product Catalog Ads to drive efficient conversion (bonus: experience managing campaigns that feature large SKU assortments or complex e-commerce catalogs).
• Explore and expand into additional paid social channels like Pinterest and TikTok to diversify acquisition efforts.
• Collaborate cross-functionally with Creative, Analytics, Product, Engineering, and Finance teams to ensure campaign alignment and integration.
• Work closely with platform partners to stay up-to-date on emerging trends, features, and optimization strategies across social platforms.
• Analyze performance data and synthesize insights to inform growth strategies, creative direction, and channel scaling.
• Participate in broader growth marketing initiatives and contribute strategic recommendations for continuous improvement across paid media channels.

Requirements

• 2+ years of hands-on work experience with managing Meta (Facebook/Instagram) paid social campaigns.
• 2+ years of work experience in performance marketing, e-commerce, or other quantitative/data-driven fields.
• Familiarity with Pinterest and TikTok paid social platforms is a plus.
• Strong analytical skills with the ability to interpret data and make strategic, data-backed decisions.
• Deep experience with A/B testing frameworks and an enthusiasm for experimentation.
• Self-starter with a proactive and resourceful mindset, comfortable with both strategic planning and tactical execution.
• Strong written and verbal communication skills.
• Versatile and able to work in a fast-paced environment.
• BA/BS degree in Marketing, Business, Analytics, or related quantitative fields.

Nice to Have

• Familiarity with Pinterest and TikTok paid social platforms.

Qualifications

• BA/BS degree in Marketing, Business, Analytics, or related quantitative fields.

Benefits & Perks

• 4-day work week, with Fridays off.
• Hybrid work environment: 3 days in the office and 1 day remote each week.
• Competitive salary (leveraging market data).
• Opportunity to own shares of ThredUp stock and discretionary restricted stock unit awards.
• Employee stock purchase plan.
• Flexible PTO (take the time you need) + 13 company holidays.
• Paid Sabbatical after 3 years of full-time employment.
• Generous paid parental leave for new mothers and fathers.
• Comprehensive medical, dental, vision, 401k, life and disability insurance.