Growth Marketing Business Analytics Lead

About the Role

Key Responsibilities

• Leads the analytics processes across multiple functions or business units leveraging complex analytical tools to create data driven solutions.
• Serves as mentor to more junior employees in analytics and strategy implementation.
• Consults with clients and mentors consultants on tool and strategy implementation, statistical scoring, business intelligence, data quality, and analytical product development.
• Determines the optimal analytic approach and supports development, implementation, and enhancements.
• Conceptualizes, develops, and continuously optimizes analytical solutions for operations and executive management to enable data driven decision making.
• Analyzes results and makes recommendations for key business partners and senior management or communicates conclusions from complex analytical solutions to a wide range of audiences.

Requirements

• A fungible skill set with the ability to support based on the highest priority needs, including product portfolio strategy, branding, go-to-market strategy, campaign optimization, and customer experience program management.
• Ownership of full customer lifecycle marketing program, with accountability for the program P&L.
• Development and implementation of strategic, multi-channel marketing agendas based on business objectives, customer insights, and competitive landscape assessments.
• Effective storytelling skills to influence others and align with growth strategy, economic optimization, and acquisition levers.
• Strong analytical thinking, business acumen, and decision-making skills.
• Typically requires a university/college degree with 5+ years of relevant experience.

Nice to Have

• Analytical Thinking
• Business Intelligence (BI)
• Concept Development
• Data-Driven Decision Making
• Data Integration
• Market Research
• Performance Metrics
• Qualitative Research
• Strategic Planning

Qualifications

• Bachelor's degree
• 5+ years of industry-relevant experience
• No required certifications or licenses

Benefits & Perks

• Comprehensive range of benefits including medical/prescription drug coverage, dental and vision options.
• Employee and spouse/child life insurance; short and long-term disability protection.
• 401(k) with PNC match, pension and stock purchase plans.
• Dependent care reimbursement, back-up child/elder care, adoption, surrogacy, and doula reimbursement.
• Educational assistance, wellness programs with financial incentives.
• Paid time off including holidays, vacation days, parental leave, and other leave options.