Growth Marketing Business Analytics Lead

PNC

Birmingham, AL

Full Time

Senior

65k-140k

12 days ago

Job Description

About the Role

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. The company’s Marketing organization is on a journey to redefine what great marketing looks like and to serve as an innovative growth engine for the business. We are seeking a highly motivated and experienced marketing business strategist to join our growing team and drive high-impact marketing strategies, with a focus on analytics, audience segmentation, KPI definition, and performance optimization.

Key Responsibilities

Leads the analytics processes across multiple functions or business units leveraging complex analytical tools to create data-driven solutions.
Serves as a mentor to more junior employees in analytical and strategic processes.
Consults with clients and mentors on tool and strategy implementation, statistical scoring, business intelligence, data quality, and analytical product development.
Determines the optimal analytic approach and supports development, implementation, and enhancements of analytical solutions.
Develops and continuously optimizes analytical solutions for operations and executive management to enable data-driven decision making.
Analyzes results and makes recommendations for key business partners and senior management, communicating conclusions from complex analytical solutions.

Requirements

A fungible skill set with the ability to support strategic program ownership including product portfolio strategy, branding, go-to-market planning, and campaign optimization.
Ownership of full customer lifecycle marketing program with accountability for the program P&L.
Development and implementation of strategic, multi-channel marketing agendas based on business objectives, customer insights, and competitive landscape assessments.
Effective storytelling skills to influence others and align with growth strategies and acquisition levers.
Experience leading strategy in a large, matrixed organization and bringing multiple stakeholders together to build consensus.
Strong written and oral communication skills, including the ability to influence partners and drive cross-functional alignment.
Typically requires a university/college degree with 5+ years of relevant experience.

Nice to Have

Analytical Thinking
Business Intelligence (BI)
Concept Development
Data-Driven Decision Making
Data Integration
Market Research
Performance Metrics
Qualitative Research
Strategic Planning
Business Acumen
Business Analytics
Consulting
Decision Making and Critical Thinking
Effective Communications
Emerging Technologies

Qualifications

Bachelor's degree
5+ years of industry-relevant experience
No required certifications or licenses

Benefits & Perks

Comprehensive range of benefits including medical/prescription drug coverage, dental and vision options.
Employee and spouse/child life insurance; short and long-term disability protection.
401(k) with PNC match, pension and stock purchase plans.
Dependent care reimbursement, back-up child/elder care, adoption, surrogacy, and doula reimbursement.
Educational assistance, including fully paid programs.
Robust wellness program with financial incentives.
Paid time off including maternity/parental leave, holidays, vacation days, and occasional absence days.

Working at PNC

PNC fosters an inclusive and accessible workplace, emphasizing respect, value, and contribution from all employees. The company values innovation, collaboration, and a customer-focused approach, encouraging employees to champion change and be energized by challenges.

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