Growth Marketing Lead

About the Role

Key Responsibilities

• Own conversion rate optimization and accelerate digital growth across brands.
• Optimize acquisition funnels, test and improve landing pages, and drive customer conversion at scale.
• Lead high-velocity experimentation and collaborate cross-functionally with Product and Design.
• Analyze funnel performance and user behavior to identify friction and conversion barriers.
• Design, launch, and analyze A/B and multivariate tests to optimize landing pages, signups, and purchase flows.
• Deliver measurable business impact by improving the performance of every step in the funnel.

Requirements

• 5-7+ years of experience driving conversion rate optimization within high-traffic DTC or e-commerce businesses.
• Demonstrated success running A/B tests, multivariate tests, and personalization programs at scale.
• Deep understanding of conversion funnels, checkout flows, subscription models, and retention levers.
• Proficiency in analytics tools (GA4, Amplitude, Mixpanel, Heap).
• Hands-on experience with testing platforms (Optimizely, VWO, Convert, etc.).
• Strong data skills: SQL, Excel, and data visualization (Looker, Tableau, Mode).
• Familiarity with front-end technologies (HTML, CSS, JavaScript) for troubleshooting experiments.
• Experience working at a reputable DTC brand with measurable improvements.
• Experience scaling CRO in 7-8 figure monthly session environments.
• Direct experience with subscription-based DTC businesses.
• Proven ability to operate with minimal onboarding and deliver immediate results.

Nice to Have

• Advanced knowledge of behavioral psychology and frameworks (Cialdini, Fogg, Jobs-to-be-Done).
• Familiarity with MarTech stacks (Klaviyo, Segment, CDPs) and personalization engines.
• Experience leading or managing a dedicated CRO/growth team.
• Certification in Google Analytics, Optimizely, or equivalent platforms.
• MBA or advanced degree in business, marketing, or related field.

Qualifications

• Experience in CRO within high-traffic DTC or e-commerce environments.
• Experience with subscription-based DTC businesses.
• Experience leading or managing CRO/growth teams.
• Certification in Google Analytics, Optimizely, or similar platforms.
• MBA or advanced degree in business or marketing (preferred).

Benefits & Perks

• Paid holidays and PTO
• 401(k) matching
• Company-paid medical, dental, and vision insurance
• Life insurance and short-term disability
• Free daily lunch