Growth Marketing Manager, B2B AI

Job Description

About the Role

Business Growth Marketing (BGM) contributes directly to Meta's mission by connecting every business in the world with their customers. We are looking for a growth marketer to support the testing and scaling of new AI solutions for business customers, including an advertiser copilot. Successful candidates have experience building growth programs via digital channels at a fast-paced company. They can execute against a roadmap, and use research/testing to chart a course where roadmaps have yet to be defined.

Key Responsibilities

Collaborate with product marketing, sales, data science, and creative teams to understand the needs of our target audiences and develop digital/performance marketing strategies that will drive awareness, consideration and adoption of AI solutions
Manage digital marketing channels (email, in product, web, ads, etc) to execute high-performing go-to-market activations to enterprise audiences at scale
Work with quantitative and qualitative data teams to understand the audience and use cases to inform the strategy, rollout decisions, optimizations, and measurement
Design and activate Agent-as-a-channel strategies, leveraging 1p and 3p agentic workflows to drive more efficient and effective customer engagement
Partner with sales and partnerships organizations to drive qualified enterprise leads into the sales funnel, and support sales cycle efficiency with performance and digital marketing best practices
Improve our digital funnel across target audiences, all the way from discovery through to conversion
Oversee end-to-end campaign execution across operations, creative, and analytics teams to ensure on time and accurate launches
Regularly analyze campaign performance, identify areas for improvement, and make data-driven recommendations
Design and implement test plans to understand drivers of conversion and product adoption

Requirements

4+ years of experience in marketing
Proven experience in digital marketing and/or demand generation for sales
Experience with marketing automation platforms and tools
Experience marketing to B2B audiences
Experience with A/B Testing and lift measurement
Experience influencing and providing direction to cross-functional teams, including engineering, data science, sales, product, and creative to execute and evaluate marketing campaigns
Experience marketing to developer audiences
Experience with Salesforce AI solutions, including Agentforce
Demonstrated understanding of AI landscape, and experience with Agentic solutions