Growth Marketing Manager, CRM, Google Fi

About the Role

Key Responsibilities

• Own, define, and execute the strategy for a part of Fi Customer Relationship Management (CRM) program.
• Plan, define, and execute the Google Fi co-marketing strategy for Owned and Operated marketing channels across the Google-wide ecosystem.
• Develop and execute co-marketing and CRM campaigns (e.g., from writing a brief to sharing results and learnings).
• Scope opportunities, forecast impact, track and optimize performance, develop a learning agenda, run experiments, share results and new learnings, and identify new growth opportunities.
• Manage relationships with key stakeholders including Marketing, Product, Business Development (BD) and Operations to execute our co-marketing and CRM strategy. Manage agencies that are going to support our execution.

Requirements

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
• 3 years of experience with managing CRM programs and strategies.
• 3 years of experience in an operational role.
• Experience managing cross-functional or cross-team projects.

Nice to Have

• 3 years of experience in B2C email or life-cycle marketing.
• 3 years of experience managing creative and media agencies.
• Experience in developing and executing holistic strategy, balancing priorities and driving projects to completion.
• Experience in influencing and collaborating within the team as well as with cross-functional stakeholders using exceptional written and verbal communication.
• Experience in project management to bring projects to life with documented timelines and milestones.
• Experience with running A/B experiments and campaign optimization by using data analytics to find insights to maximize marketing return on investment.

Benefits & Perks

• US base salary range for this full-time position is $114,000-$163,000 + bonus + equity + benefits.
• Our salary ranges are determined by role, level, and location.
• Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
• Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
• The compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.
• Learn more about benefits at Google.