Growth Marketing - Manager / Director

Trullion

New York, NY

Full Time

Senior

130k-170k

12 days ago

Job Description

About the Role

Trullion is revolutionizing the accounting world with its AI-powered platform designed for finance teams, accountants, and auditors. By automating financial workflows, Trullion increases efficiency, prevents costly oversights, and drives collaboration. Our mission is to build accounting and audit technology that people love, making the industry more efficient, transparent, and human-oriented. Established in 2019, Trullion is headquartered in New York, with offices in Tel Aviv and London. We are backed by Aleph, Third Point Ventures, Greycroft, StepStone Group, and leading global CFOs and global accounting firms, offering a customer-centric experience from speedy implementation to a convenient managed service model. We foster an environment where ambitious ideas and growth are encouraged, emphasizing honesty, transparency, diversity, work-life balance, personal development, and comprehensive benefits.

Key Responsibilities

Own the strategy and execution of demand generation - full-funnel marketing campaigns to drive awareness, consideration, and conversion. Lead paid and organic acquisition (e.g., LinkedIn, Google) with a focus on CAC and ROI metrics, continuously optimizing through A/B testing and landing page experimentation.
Own and optimize full-funnel digital marketing strategies to drive significant pipeline and ARR growth.
Lead data-driven analysis and reporting, transforming insights into strategic recommendations for digital programs.
Drive the evolution of inbound lead generation and website optimization, developing new digital strategies.
Collaborate strategically with Marketing, Sales, and vendors to ensure efficient lead flow and budget utilization.
Guide technical SEO and keyword research initiatives to improve search performance and user experience.
Develop and scale digital marketing programs, including ABM initiatives, to generate qualified pipeline and increase sales velocity. Align with sales on pipeline goals and lead SLAs and leverage marketing automation (e.g., HubSpot, Marketo) to nurture leads and shorten sales cycles.

Requirements

4+ years of progressive experience in digital marketing in a B2B SaaS environment.
Strong hands-on experience managing digital marketing channels, tools, and techniques, including email marketing, and supporting SEO, SEM, content marketing, and analytics.
Ability to manage in-house and external vendors and agencies, PPC, and others.
Demand generation focus with a proven track record of leading successful pipeline generation and acceleration.
Prior experience in executing end-to-end ABM and digital campaigns, including LinkedIn, etc., and collaborating effectively with cross-functional teams.
Proficiency in analytics platforms (e.g., Google Analytics, Google Search Console, SEMrush) and CRM/marketing automation systems (e.g., Salesforce.com, HubSpot).
Ability to work onsite at the NYC office 4 days per week.

Qualifications

Educational background or formal qualifications are not explicitly specified in the description.

Benefits & Perks

US salary range for this full-time position is $130,000-$170,000 + Benefits.
Benefits include work-life balance, personal development opportunities, and comprehensive employee benefits.

Working at Trullion

We embrace our core values: Think BIG, Live by truth, On Your Side, and Committed. We are ambitious, proactive, uphold high standards of accuracy and accountability, collaborate to empower each other, and are dedicated to execution and excellence.

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