Growth Marketing Manager I, Credit Karma Money

Credit Karma

Oakland, CA

Full Time

Mid Level

155k-171k

14 days ago

Job Description

About the Role

Intuit Credit Karma is a mission-driven company focused on championing financial progress for over 140 million members globally. Known for pioneering free credit scores, the company offers a range of financial tools and services including identity monitoring, credit card applications, insurance and loan shopping, and banking services through MVB Bank, Inc. Credit Karma has grown significantly and employs more than 1,700 people across multiple offices worldwide. The company is committed to diversity, inclusion, and creating an environment that fosters professional growth and values individual contributions.

Key Responsibilities

Own strategy, execution, and performance reporting for lifecycle campaigns across email and push notifications
Build onboarding, activation, and retention journeys that guide users toward direct deposit setup and sustained engagement
Design and implement A/B and multivariate tests, including hypothesis development, sample sizing, and success evaluation
Work closely with Copy, Design, Brand, Content Development, Legal, and external agencies to transform ideas into compelling and personalized messages
Implement tracking and measurement systems to evaluate the effectiveness of campaigns, prepare performance reports, and provide actionable insights to stakeholders

Requirements

4+ years of professional experience in performance or growth marketing
High data acumen; data-driven decision-maker; detail oriented
Demonstrated ownership in designing and implementing complex A/B and multivariate tests at large scale
Hands-on, high capacity doer with ability to work in an unstructured environment and anticipate tradeoffs and interdependencies
Highly organized with an ability and willingness to learn quickly
Excellent verbal, written, and interpersonal communication skills with ability to clearly and succinctly articulate results and recommendations
High energy and positive attitude with a "can do," solution-oriented mindset
Advanced Microsoft Excel and Google Sheets skills

Nice to Have

Lifecycle marketing experience in fintech or consumer banking
SQL, BigQuery, or HTML familiarity
Experience designing and implementing A/B and multivariate tests
Technical or quantitative degree (e.g., Econ, Stats, Math)

Qualifications

Relevant educational background or certifications in related fields (implied by preferred degree in Econ, Stats, Math)

Benefits & Perks

Medical and Dental Coverage
Retirement Plan
Commuter Benefits
Wellness perks
Paid Time Off (Vacation, Sick, Baby Bonding, Cultural Observance, & More)
Education Perks
Paid Gift Week in December

Working at Credit Karma

Credit Karma is committed to a diverse and inclusive work environment, fostering collaboration, creativity, and professional growth. The company values individual contributions, celebrates diverse backgrounds and experiences, and supports internal Employee Resource Groups. It emphasizes an environment where employees' voices are heard and contributions matter, with a focus on nourishing an inclusive culture that recognizes and supports diversity.

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